Revenue Operations Analyst (New Business)

Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work: Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

About the role:

Revenue Operations at Confirm owns the systems, data, process and enablement the business uses to generate and grow revenue. This role owns the numbers for everything up to the point a deal is won.

You will be the single analyst accountable for new business performance, from marketing campaign and channel activity, through SDR effort, into opportunity and closed won. Marketing reporting is a substantial part of this role rather than a corner of it: campaign analysis, channel attribution and digital analytics sit here alongside pipeline and conversion. You will own the reporting the business runs on rather than producing reports on request, and you will be the person who can explain why a number moved, not only what it is. You will also own the compensation plans for the new business team, and the plan mechanics across the wider commercial population.

Confirm has grown partly by acquisition, so product, pricing and account structures still carry the fingerprints of several businesses that ran their own way. You will not be fixing that alone, because we are hiring a Commercial Analytics Engineer to build the single source underneath you, but you will need to be comfortable analysing across it while that work lands. The role reports to the VP Revenue Operations.

What you will be doing

Responsibilities will include:

• Own end-to-end reporting and analysis across the new business funnel, from marketing activity through SDR effort, opportunity creation and closed won.
• Own marketing performance reporting: campaign and channel analysis, marketing sourced and influenced pipeline, and conversion through MQL, SQL and SAL.
• Work across digital and web analytics, including GA4, alongside CRM and marketing automation data, so that paid and organic activity is assessed against pipeline rather than against engagement alone.
• Measure return on marketing investment with real rigour: understand the limits of first and last touch attribution, use incrementality testing where the data supports it, and frame results in efficiency terms such as cost per opportunity, acquisition cost and payback. 
• Define and govern the shared funnel and demand KPIs and the logic behind them, so that a number means the same thing in Marketing, Sales and Customer Success.
• Own the lead and account scoring methodology: which signals count, where the thresholds sit and what an MQL means, validated against conversion evidence rather than opinion, and handed to the systems team to implement.
• Design and measure experiments with Marketing: set the hypothesis, define the test and the holdout, read the result and advise whether to scale or stop.
• Own compensation administration for the new business population, and act as keeper of the plan mechanics for the whole commercial team, including the exceptions and clawback policy and the payroll calendar.
• Partner the VP Marketing, VP Sales and SDR leadership as their named analyst, and contribute the new business inputs to the forecast cadence and the monthly commercial pack.
• Specify what new business reporting needs from the warehouse with the Commercial Analytics Engineer, and supply the features behind scoring and segmentation to the GTM Engineer. 

Who we are looking for:

The successful candidate will demonstrate: 

• Three or more years in marketing, demand generation, revenue or commercial analytics, ideally in B2B SaaS, owning funnel reporting end to end. 
• A real grasp of funnel measurement: attribution approaches and their limits, incrementality, conversion analysis, and unit economics such as acquisition cost and payback. 
• Hands-on experience of marketing performance reporting, including campaign and channel analysis and digital analytics such as GA4. 
• Strong practical command of a CRM as an analytical source, ideally Salesforce, and confidence in a marketing automation platform such as HubSpot. 
• Advanced spreadsheet skills and the confidence to interrogate data rather than accept the first answer. SQL and warehouse experience are beneficial rather than essential. 
• Skill in a BI tool such as Tableau, Power BI or Looker, and the ability to build dashboards people actually use.
• Experience administering sales compensation plans, or clear evidence of the numeracy and process discipline that work requires. 
• Ability to translate a vague commercial question into a clear analysis, and the answer into a recommendation a non-technical stakeholder will act on. 

Closing date for applications is 5pm on Friday 9th October.