Regional Sales Manager - Aflex Hose

Job Title: Regional Sales Manager - Aflex Hose
Location: WMFTS - USA - Sales - Wilmington, MA
Location Type: Remote
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

When you join Watson-Marlow Fluid Technology Solutions, a part of the Spirax Group, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Company Overview

At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.

Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.

Why Join Us

• Work on high-impact, technically complex solutions across global industries
• Be part of a collaborative, people-first culture with strong internal mobility
• Access career growth and development opportunities, including leadership pathways
• Contribute to a company committed to inclusion, innovation, and sustainability

This role will focus on:

We are in search of a dedicated and experienced Regional Sales Manager to enhance our dynamic and collaborative environment.

In this role, you will lead a team to help drive the continued growth and market development of the Aflex business across North America. Aflex is a leading global PTFE hose technology brand within Watson-Marlow, serving customers in industrial, life sciences, chemical, food and beverage, personal care, and other process manufacturing markets where product performance, reliability, and customer support are critical.

Reporting to the National Sales Manager – Channel Sales, you will lead a team of sales and technical professionals while working closely with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and internal teams across marketing, operations, product management, and customer experience. Together, you will implement go-to-market campaigns through strategic initiatives, support customer success, strengthen channel partnerships, and expand the reach of the Aflex brand throughout the region.

This position offers the opportunity to make a significant impact on a fast growing business by developing strong relationships, supporting team development, identifying new market opportunities, and helping customers solve complex fluid handling challenges. Success in this role will be reflected in sustainable business growth, strong channel partner engagement, effective team leadership, and the continued expansion of the Aflex business across North America.

What you’ll be doing

• You will lead the growth and market development of the Aflex business across North America, supporting the achievement of strategic sales and market expansion objectives.
• You will develop and execute sales and business plans that strengthen market position, increase customer adoption, and support sustainable revenue growth across targeted industries and applications.
• You will lead, coach, and develop a team of sales and technical professionals, creating a culture of accountability, collaboration, customer focus, and continuous improvement.
• You will build and maintain strong relationships with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and other key stakeholders to expand market opportunities and drive business growth.
• You will support channel partner development by implementing programs, tools, and strategies that improve engagement, capability, and commercial performance.
• You will work closely with customers and industry stakeholders to understand business challenges, identify opportunities, and ensure Aflex solutions deliver value in critical fluid handling applications.
• You will partner with the Application Engineer and broader commercial team to promote solution-based selling approaches that highlight product performance, reliability, and customer outcomes.
• You will collaborate with marketing, product management, customer experience, operations, and supply chain teams to align business priorities, improve customer satisfaction, and support growth initiatives.
• You will monitor market trends, competitive activity, and customer needs to identify new opportunities, inform business decisions, and support future growth strategies.
• You will develop sales forecasts, review business performance, and use customer and market data to support effective planning and decision-making.
• You will lead strategic projects and continuous improvement initiatives that strengthen commercial effectiveness, expand market reach, and enhance the customer and channel partner experience.
  

Who you’ll be working with

Internal Stakeholders

• National Sales Manager – Channel Sales – Your direct manager and primary partner for aligning business objectives, growth strategies, and commercial priorities.
• Vice President, Process Industries and Vice President, Life Sciences – Collaborate on strategic initiatives, business performance, market opportunities, and long-term growth objectives.
• Sales and Application Engineering (AE) Teams – Lead, coach, and collaborate with team members to support customers, develop opportunities, and achieve business goals.
• Marketing and Customer Market Development Teams – Partner to develop market awareness initiatives, customer engagement programs, sales tools, and growth campaigns.
• Product Management Teams – Share market insights, customer feedback, and application knowledge to support product
• strategy and future development opportunities.
• Operations and Supply Chain Teams – Collaborate to improve customer experience, product availability, delivery performance, and business planning.
• Customer Experience (CX) Team – Work together to ensure customer and channel partner needs are addressed effectively and consistently throughout the sales process.

External Stakeholders

• Distribution Partners and Manufacturer Representatives – Build strong working relationships to expand market coverage, develop business opportunities, and support revenue growth.
• Original Equipment Manufacturers (OEMs), System Integrators, Engineering, Procurement and Construction (EPC) Firms, and End Users – Engage with customers and influencers to understand application requirements, support solution development, and identify growth opportunities.
• Industry Associations, Consultants, and Market Influencers – Develop relationships that strengthen market awareness, support industry engagement, and provide insights into emerging trends and customer needs.

This is what you’ll need to be successful in this role
Required

• Experience leading sales growth through distribution partners, manufacturer representatives, indirect sales channels, or strategic customer relationships.
• Experience leading, coaching, and developing sales and/or technical professionals while creating a culture of accountability, collaboration, and customer focus.
• Experience developing and executing business plans, growth strategies, and market development initiatives that deliver measurable commercial results.
• Strong relationship-building skills with the ability to influence customers, channel partners, and internal stakeholders across multiple functions and levels of an organization.
• Experience identifying, developing, and advancing business opportunities within complex sales environments.
• Strong commercial and business acumen, including experience using sales forecasts, pipeline management, and performance metrics to support decision-making.
• Ability to communicate effectively with technical and non-technical audiences, translating customer needs into practical business solutions.
• Experience collaborating with cross-functional teams, including sales, marketing, operations, customer support, and product management.
• Proficiency with Customer Relationship Management (CRM) systems, Microsoft Office applications, and other business planning and reporting tools.
• Ability and willingness to travel throughout North America as required to support customers, channel partners, industry events, and team development activities.
  

Nice to Have

• Experience in hose technologies, fluid handling equipment, process equipment, industrial products, sanitary processing systems, or related technical markets.
• Experience working with customers in industries such as food and beverage, personal care, chemical processing, pharmaceutical manufacturing, biotechnology, or other process manufacturing environments.
• Experience supporting original equipment manufacturers (OEMs), engineering firms, distributors, manufacturer representatives, or other indirect sales channels.
• Experience working in application-based, consultative, or value-focused sales environments.
• Understanding of market development, product positioning, and channel partner enablement strategies.
• Technical education, business education, professional certifications, or equivalent practical experience relevant to sales leadership, business development, engineering, or commercial management

This position offers a salary range of (USD 118,635.00 - 165,000.00 Salaried). Final salary offers are determined by multiple factors, including education, experience, internal equity, geographic location, and the candidate’s expertise, and therefore may vary from the range listed. For roles based outside Massachusetts, the applicable salary range may be lower.

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

• Robust Retirement Plan: Benefit from a 5% employer 401K contribution, plus a 50% match on up to 3% of your contributions for added financial security, empowering your financial security.
• Comprehensive and Supportive Parental Leave: Experience our inclusive, gender-neutral parental leave policy, offering 16 weeks at 100% pay. Upon your return, enjoy a gradual transition with a unique 80% work schedule while still receiving 100% of your pay for the first 6 months, ensuring a balanced reintegration into the workplace.
• Fertility Assistant Program: Fertility Benefits to support you on your journey to building a family. It may include IVF, genetic testing, and other fertility-related services. 
• Generous Time Off: Enjoy ample time off to recharge and attend to life's circumstances with generous vacation and well-being day, 9 observed holidays, 1 floating holiday day, up to 15 caregiver days, and 80 hours of annual sick leave.
• Community Engagement Opportunities: Make a difference with 3 paid volunteer days each year, encouraging you to give back to the community and causes you care about.
• And Many More Benefits: Such as an offering of 3 healthcare plans with HSA contributions along with other benefits designed to support your well-being and professional growth. We invite you to explore all the ways we strive to create a fulfilling and rewarding work environment.

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We know that everyone needs some extra help from time to time, so we have introduced a range of additional benefits through our Group Inclusion Commitments. Learn more at Our Inclusion Commitments.

Equal Opportunity Employer

Watson-Marlow Fluid Technology Solutions is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other protected characteristics as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Watson-Marlow Fluid Technology Solutions makes hiring decisions based solely on qualifications, merit, and business needs at the time.