Product Content Strategist

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Product Content Strategist to help define how content is structured, written, managed, and maintained across Bask Health's software platform.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects merchant tools, patient experiences, clinical workflows, pharmacy operations, and commerce capabilities.

As our platform grows, clear and consistent product content becomes increasingly important. Different users interact with different parts of the software, but they should encounter terminology, instructions, and interface patterns that feel connected and understandable.

As a Product Content Strategist, you'll help establish the content principles, standards, and systems that make this possible.

This is a hands-on individual contributor role combining product content strategy, UX writing, content design, information architecture, and cross-functional collaboration. You'll work on both the long-term structure of our content and the practical details of how that content appears in product experiences.

You'll develop and maintain terminology standards, voice and tone guidelines, reusable interface content patterns, and content governance practices. You'll help teams make consistent decisions about how features are named, how workflows are explained, and how users receive guidance.

Your work will span merchant-facing, patient-facing, and internal software experiences. You'll consider how content supports business configuration, patient onboarding, questionnaires, subscriptions, administrative settings, and other workflows.

You'll collaborate closely with product designers, product managers, engineers, UX writers, researchers, and operational stakeholders to ensure content decisions are integrated into product development rather than treated as a final editing step.

You'll also help improve how product content is organized and maintained. This includes identifying duplicate or inconsistent terminology, documenting reusable patterns, and recommending approaches that allow content to scale as new features are introduced.

Because Bask supports healthcare-related businesses, some product language involves sensitive or specialized information. You'll work with appropriate subject matter experts to ensure content standards support accuracy, privacy, and approved clinical and pharmacy workflows.

You'll use research findings, usability feedback, product analytics, and content reviews to identify opportunities for improvement. You'll help teams understand where inconsistent language or poorly structured information creates unnecessary friction.

You'll also support the development of content processes that improve collaboration between design, product, engineering, and operational teams.

We're looking for someone who can think strategically about complex product ecosystems while remaining comfortable writing, editing, and improving actual interface content.

What You'll Do

• Develop and maintain a product content strategy across Bask Health's software platform.
• Establish clear content principles that guide product writing and information organization.
• Create and maintain UX writing standards for merchant-facing and patient-facing experiences.
• Develop terminology guidelines to ensure consistent language across applications.
• Build reusable content patterns for common interface interactions.
• Contribute content standards and guidance to Bask Health's design system.
• Define voice and tone principles appropriate for different product contexts.
• Establish naming conventions for features, settings, workflows, and navigation elements.
• Review existing product content to identify inconsistencies and opportunities for improvement.
• Develop scalable approaches to content organization and maintenance.
• Collaborate with product designers to improve information architecture.
• Work with UX writers and content designers to establish shared writing practices.
• Create guidance for error messages, notifications, confirmations, and system states.
• Develop standards for onboarding instructions and multi-step workflow content.
• Help structure complex merchant configuration and administrative experiences.
• Support consistency across patient questionnaires and healthcare-related workflows.
• Partner with product managers to define content requirements for new features.
• Collaborate with engineers to understand content implementation constraints.
• Recommend approaches for managing reusable interface strings and content patterns.
• Support content documentation and change management across product releases.
• Review terminology and content patterns across configurable merchant experiences.
• Work with clinical and pharmacy stakeholders to validate specialized terminology when required.
• Incorporate accessibility and plain-language principles into content standards.
• Collaborate with researchers to evaluate comprehension and content usability.
• Use product feedback and available analytics to identify content improvement opportunities.
• Help teams prioritize content improvements based on user needs and product impact.
• Develop processes for reviewing and maintaining content quality over time.
• Independently lead content strategy initiatives from initial assessment through implementation and iteration.

Requirements

• 5+ years of professional experience in content strategy, content design, UX writing, or a closely related field.
• Strong portfolio or case studies demonstrating product content strategy and implementation.
• Experience developing content standards for digital products.
• Strong understanding of user-centered content design principles.
• Experience creating and maintaining terminology guidelines.
• Ability to develop scalable content patterns across multiple product experiences.
• Strong writing, editing, and information organization skills.
• Experience establishing voice and tone guidelines for software products.
• Understanding of information architecture and content hierarchy.
• Experience contributing to design systems or content systems.
• Ability to balance strategic planning with hands-on UX writing.
• Experience collaborating closely with product designers and product managers.
• Ability to work effectively with engineers on content implementation.
• Familiarity with Figma or comparable product design tools.
• Experience reviewing complex interfaces and identifying content inconsistencies.
• Understanding of plain-language and accessible writing principles.
• Familiarity with content governance and maintenance processes.
• Ability to document content decisions and communicate standards clearly.
• Experience incorporating user research and feedback into content improvements.
• Ability to work across multiple product areas and stakeholder groups.
• Strong analytical and problem-solving skills.
• Ability to prioritize content initiatives based on user and business needs.
• Excellent written and verbal communication skills.
• Strong attention to detail and consistency.
• Ability to independently lead cross-functional content initiatives.

Nice to Have

• Experience developing content strategy for SaaS platforms.
• Familiarity with B2B software and merchant-facing applications.
• Experience working on e-commerce or direct-to-consumer products.
• Background in healthcare, telehealth, or patient-facing digital experiences.
• Experience developing content standards for complex administrative workflows.
• Familiarity with subscription, checkout, or storefront configuration experiences.
• Understanding of healthcare-related privacy and accessibility considerations.
• Experience building terminology libraries or content design systems.
• Familiarity with structured content models and reusable content architecture.
• Experience working with content management systems.
• Understanding of localization and internationalization requirements.
• Familiarity with white-label or multi-tenant SaaS platforms.
• Experience developing governance processes for cross-functional product teams.
• Understanding of WCAG accessibility guidelines.
• Experience collaborating with UX researchers on content comprehension studies.
• Familiarity with product analytics and content performance measurement.
• Experience defining content standards for AI-powered interfaces.
• Understanding of responsible AI communication and transparent product language.
• Familiarity with frontend development concepts and interface string management.
• Experience improving content workflows in rapidly evolving product environments.