Organic Growth Marketing Specialist

 Posted 5 months ago
     
5-10 years experience
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AI Summary

The Organic Growth Marketing Specialist will own and scale the non-paid growth engine across various channels, ensuring alignment between market demand and content strategy. They will also optimize content for search engines and AI platforms to drive visibility and revenue.

We’re looking for an Organic Growth Marketing Manager to own and scale our non-paid growth engine across search, content, AI-driven discovery (AEO), product-led acquisition, and lifecycle touchpoints.


VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data & AI, Infrastructure, and Digital & App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance. 


Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition.


Role Overview

This role sits at the intersection of SEO, AEO, content, analytics, and product growth, with a clear mandate: turn market demand into discoverable content and convert organic visibility into qualified pipeline and revenue.

You’ll work closely with Product, Sales, and RevOps to ensure our content, messaging, and product positioning align with real-world buyer intent.


Key Responsibilities

    • Own the organic growth strategy across SEO, AEO, and inbound channels
    • Optimize content for search engines and AI answer platforms (Google SGE, AI search, featured snippets)
    • Drive visibility for high-intent, use-case, and decision-stage queries
    • Translate organic insights into clear feedback for Product (feature demand, terminology, emerging use cases)
    • Ensure alignment between market demand, content strategy, and product positioning
    • Optimize organic journeys from first touch → demo → revenue
    • Partner with RevOps on attribution, lifecycle tracking, and reporting


    Tools & Execution

    • Hands-on with GA4, Google Search Console, HubSpot
    • SEO / AEO tooling (Ahrefs, SEMrush, Screaming Frog, SERP tracking tools)
    • Own experimentation, dashboards, forecasting, and performance reporting
    • Communicate insights clearly to leadership and cross-functional teams



    Success Metrics

    • Growth in organic & AI-driven discovery for high-intent queries
    • Organic-sourced MQLs, SQLs, and revenue
    • Conversion improvements across organic funnels
    • Actionable market insights influencing GTM and product decisions


    Required Qualifications

    • 5+ years in organic growth, SEO, or inbound growth
    • Proven experience with AEO and modern search behavior
    • Strong B2B SaaS or regulated-market experience
    • Ability to connect search demand → content → revenue
    • Comfortable influencing Product and GTM strategy with data


    Why This Role Matters

    • Organic is a core growth lever, not a support function
    • Direct influence on product positioning and roadmap
    • High ownership, high visibility, measurable revenue impact


    Why Join US?

    • Own the narrative and growth of mission-critical products
    • Work closely with executive leadership on strategy and execution
    • Influence product direction through market insight
    • Operate in high-impact markets with real-world outcomes
    • Opportunity to build and scale product marketing as a growth engine


    Benefits: Health Insurance (OPD/IPD), Daily Lunch Facility, Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)



    Location

    Karachi, Sindh (Remote)


    Department

    Product Marketing


    Employment Type

    Permanent - Night Shift


    Minimum Experience

    Senior Manager/Supervisor


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