Operations Associate, GTM

Position: Operations Associate, GTM

Department: Commercial Operations

Location: Remote (Austin or Dallas, TX area preferred / commutable)

As the GTM Operations Associate, you will serve as the engine behind Interplay’s Go-To-Market system. Reporting to the EVP of Commercial Operations, you will track pipeline health, optimize lead and sales workflows across marketing and revenue teams, and lead key cross-functional GTM initiatives.

This is a hands-on technical and operational role where you will actively build and automate solutions using tools like HubSpot, Salesforce, and Claude to drive measurable business growth.

Why this role?

• Meaningful, impactful work
• Mission-driven company
• Career development in a dynamic, high growth environment
• Passionate, collaborative team 
• Innovative product - EdTech, VR, AI

What you’ll do: 

• Reporting & Forecast Support: Maintain weekly reporting and forecast inputs, giving revenue leadership a clear view of pipeline coverage, pipeline quality, lead follow-up, rep performance, and progress toward targets. Own the agenda and weekly metrics reporting for the Thursday revenue leadership meeting.
• Revenue Meeting Support: Keep the weekly revenue meeting running smoothly from preparation through follow-up. Build pre-reads, capture decisions and action items, assign owners and deadlines, and track follow-through to completion.
• Territory & Account Planning: Support territory design, account assignments, top-account planning, and target-list development by segment in partnership with the EVP of Revenue and SDR leader. Lead strategic account sequencing and targeting initiatives to tee up optimal account lists for marketing and SDR teams.
• Funnel & Lead Operations: Monitor the marketing-to-sales funnel and help identify where prospects are getting stuck or lost. Investigate conversion issues, lead follow-up gaps, routing problems, and data quality issues, and help keep Salesforce and HubSpot processes running smoothly.
• Cross-Functional GTM Programs: Help drive strategic go-to-market initiatives from planning through execution and measurement, including our ROI program and skill-leveling initiatives. Coordinate across teams, track progress, and help ensure programs deliver the intended results.
• Analysis, Automation & Process Improvement: Use data, AI, and automation to uncover insights, improve pipeline and rep performance, and reduce manual work. Build and maintain workflows, reporting, lead management, and campaign processes that help our GTM teams work more efficiently.

Who you are:

• Structured thinker and excellent communicator
• Hands-on operator fluency with Salesforce and HubSpot — able to build reports, dashboards, and lists directly and diagnose data-model issues
• Fluent with AI tools (especially Claude) as a working instrument for analysis, drafting, and automation building
• Diagnostic instinct — reasons from mechanism, isolates before concluding, and distinguishes leading from lagging signals
• Strong project and change management skills, able to run multiple live workstreams owned by people outside their reporting line
• Self-directed against a quarterly mandate, with credibility in front of sellers (AEs and SDRs)
• Sound judgment about sequencing and prioritization in a high-change, resource-conscious environment

Requirements: 

• 2–3+ years of experience in revenue operations, GTM or business operations, sales strategy, management consulting, or a chief-of-staff role; B2B SaaS exposure preferred, not required.
• A track record of driving initiatives to completion and adoption, not just delivering analysis — able to walk through an example end to end, including how they got other people to change behavior.
• Hands-on experience as a Salesforce and HubSpot operator (not just a user), including data-model fluency.
• Demonstrated use of AI tools, Claude especially, for analysis, drafting, and automation — able to show a built example.
• Preferred: experience across a segmented GTM motion (commercial and public sector, or SMB and enterprise); territory design, account planning, or list-building experience; conversation intelligence (Gong) and sales engagement tools (Nooks, Outreach, Salesloft); BI/forecast tooling (Omni, Looker, Tableau); ROI or value-engineering program experience; experience operating through a real period of organizational change.

Pay: $100k-$110k annual salary 

Final compensation will reflect the candidate's experience and demonstrated impact.

What to expect from our interview process

We know your time is valuable, so here's a general sense of what to expect. Steps can vary a bit by role:

• Recruiter intro call
• Wonderlic Select Assessment 
• Hiring manager conversation
• Team or peer panel interview

Interviews are conducted remotely unless a step calls for something different. Following an offer of employment, all roles require a background check and a drug and alcohol screening. See the Compliance and Onboarding section below for details.

Compliance & Onboarding:

• Candidates must be residents of the United States.
• Candidates must be legally authorized to work in the United States without current or future sponsorship required.
• Following the offer of employment, all roles will require a background check and a drug and alcohol test.  Some positions may require other verifications, such as, driver eligibility and record, credentials or education.  All new hires will be required to complete the I-9 Form and E-verify process upon employment. 

Benefits & Perks - Why you’ll love working with us:

• Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
• Learning & growth – Annual learning reimbursement.
• Family-friendly policies – Support for work-life balance.
• Generous paid time off package – 3 weeks PTO, 1 week Winter Break, observed holidays,  sick days, and others.
• Comprehensive benefits – Medical, vision, dental, and 401(k) match.
• Equity – Private Company Equity Options 
• Wellness – Mental and physical health resources and social events.

 Join us and grow with a team that values you! 

Equal Employment Opportunity

Interplay is committed to providing equal employment opportunity (EEO) to all qualified employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.

As a federal contractor, Interplay takes affirmative action to consider  qualified individuals without regard for disability and protected veterans status.

Individuals with disabilities who need assistance with the application or recruitment process must promptly contact the HR Department to discuss their particular needs.

Interplay does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation.

Drug Testing & Background Testing

The company conducts background checks as part of the hiring process after extending an offer of employment. These screenings are facilitated by trusted third-party specialists. All positions require I-9 verification, E-Verify, a background check, and a drug and alcohol screening. Depending on the role, additional screenings may include employment history verification, a DMV record check, reference checks, education and credential verification, or a credit history review.

We believe in fostering a welcoming and inclusive workplace and encourage everyone to apply, regardless of background. Our hiring decisions are guided by skills, experience, and a shared commitment to our values. If you have any questions about our process, we’re happy to provide support and guidance along the way.