This is a remote position.

Marketing, Social Media & Design Executive

The Opportunity

Our client is looking for a hands-on Marketing, Social Media & Design Executive to strengthen its digital presence, with a particular focus on LinkedIn, content creation, employer branding, job promotion and candidate attraction.

The successful candidate will have strong experience managing LinkedIn activity for a business, including creating and scheduling content, increasing engagement, promoting vacancies, supporting individual employee profiles and using LinkedIn as a wider marketing and business development channel.

Experience working within a recruitment agency, staffing business, professional services environment or similar B2B organisation would be highly beneficial, as the role requires an understanding of marketing to both client and candidate audiences.

Working closely with recruiters and the wider business, this person will take ownership of building a more consistent and proactive marketing approach across social media, content, email, website activity and digital campaigns.

Requirements

The ideal candidate will have:

• Strong hands-on experience managing LinkedIn for a business or brand.
  
• Demonstrable experience creating LinkedIn posts, campaigns and content that increases engagement and visibility.
  
• Experience supporting employee or consultant personal branding on LinkedIn.
  
• Strong social media content creation and copywriting skills.
  
• Experience using social media to promote vacancies, services or B2B content.
  
• Good understanding of content planning, scheduling and social media analytics.
  
• Experience with email marketing, website content and basic SEO.
  
• The ability to create visually engaging marketing materials and social content.
  
• Strong organisational skills and the ability to manage a varied content calendar.
  

Experience within a recruitment agency, staffing business or similar professional services/B2B environment would be highly advantageous.

An understanding of how recruitment businesses use LinkedIn for candidate attraction, job advertising, personal branding, client engagement and business development would be particularly valuable.

Key Areas of Focus

• LinkedIn strategy and execution
  
• LinkedIn content creation and engagement
  
• Recruiter and consultant personal branding
  
• Job promotion and candidate attraction
  
• Recruitment marketing
  
• Employer branding
  
• Social media growth
  
• Client and candidate engagement
  
• Content planning and creation
  
• Market and thought-leadership content
  
• Email marketing
  
• Website and SEO support
  
• Digital performance and reporting
  
• Business development support
  

• Take ownership of the company’s LinkedIn presence, developing and delivering a consistent content and engagement strategy.
  
• Create, schedule and publish engaging LinkedIn content including vacancies, market updates, team news, success stories, events, new hires and company milestones.
  
• Support individual recruiters and consultants with their LinkedIn activity, including content ideas, personal branding, job promotion, reposting and engagement.
  
• Ensure job opportunities are consistently and effectively promoted across LinkedIn and other relevant social channels.
  
• Identify ways to increase LinkedIn followers, reach, engagement and overall brand visibility.
  
• Monitor LinkedIn performance and use data to continually improve content and posting strategy.
  
• Manage and develop activity across other relevant channels including Instagram and Glassdoor.
  
• Stay up to date with social media and LinkedIn trends, platform developments and content formats.
  

Recruitment Marketing & Employer Brand

• Develop marketing activity that supports candidate attraction, client engagement and recruitment business development.
  
• Create compelling content around vacancies, hiring trends, placements, testimonials, case studies and recruitment success stories.
  
• Build employer-brand content showcasing team culture, office life, events, promotions, anniversaries and employee achievements.
  
• Work with recruiters to improve the quality and consistency of job advertising and social job promotion.
  
• Support targeted candidate outreach and digital campaigns across relevant markets.
  
• Share relevant client content and highlight key hiring activity within target sectors.
  

Content & Market Insights

• Develop a structured content calendar covering LinkedIn, social media, blogs, newsletters, market updates and recruitment campaigns.
  
• Create market-specific and thought-leadership content including salary insights, hiring trends, market intelligence and industry updates.
  
• Produce and refresh marketing materials including consultant profiles, client information packs, case studies, testimonials and market overviews.
  
• Turn internal knowledge and recruiter expertise into engaging content for LinkedIn and wider marketing channels.
  
• Identify relevant industry news and trends that can be used to create timely and engaging content.
  

Digital Marketing & Website

• Support website content management, including uploading vacancies and keeping job pages current.
  
• Regularly promote website content and vacancies through LinkedIn and other digital channels.
  
• Support SEO initiatives to improve website rankings, organic traffic and visibility.
  
• Deliver email marketing campaigns to client and candidate audiences.
  
• Track and report on social media, website and campaign performance.
  
• Conduct competitor research, particularly around LinkedIn activity, content strategy, audience growth and engagement.
  

Business Development Support

• Create marketing materials, proposals and digital content to support business development activity.
  
• Use LinkedIn and social media to strengthen relationships with existing clients and increase visibility among prospective clients.
  
• Research relevant LinkedIn groups, communities, events and online networks to identify opportunities for candidate attraction and business development.
  
• Work closely with recruiters to ensure marketing activity supports wider commercial and recruitment objectives.