Marketing & Revenue Insights Analyst, LHH CTM

Marketing generates a significant volume of activity, engagement, and data across our marketing automation platform, web and ad channels, and Salesforce but today this data is not consistently connected to sales outcomes in a way the sales organisation can act on. 

This role exists to close that gap. The core mandate is to understand where marketing data comes from and how it moves through our systems, and critically to translate it into insight. Merging marketing data with our existing commercial analytics to produce a genuine full-funnel view, so that commercial leaders can see, with confidence, which marketing activity is actually driving real opportunities and revenue, and can make resourcing and prioritisation decisions on that basis.  

This is an analytics and insight role first; technical fluency in marketing systems is the foundation that makes the insight trustworthy. 

This role reports into Commercial Performance & Analytics and works as part of a small, multi-skilled team.

Reporting Relationships:

• Reports to Head of Commercial Performance & Analytics

Location:

• Canada - Remote

Language:

• Excellent English written and verbal skills are required.

In this role you can expect to

Key Accountabilities

Full-funnel insight and decision support (the core of the role) 

• Merge marketing data with existing sales pipeline and commercial performance analytics to build a single, trusted full-funnel view, from first marketing touch through to closed revenue. 

• Translate marketing activity and engagement data into clear, relevant insights identifying which campaigns, channels, and activities are genuinely driving qualified pipeline and revenue, versus which are not. 

• Partner with the Commercial Insight Analyst to present this insight directly to sales leaders, in a form that supports real prioritisation and resourcing decisions. 

Campaign attribution 

• Build and maintain attribution logic that connects marketing campaigns and touchpoints to pipeline and revenue outcomes, selecting the right model (first-touch, multi-touch, or influence-based) for the question being asked. 

• Produce marketing sourced and marketing influenced pipeline reporting as a core, ongoing output. 

Funnel analytics 

• Analyse conversion and velocity across the funnel (MQL to SQL to Opportunity), identifying where deals or leads are getting stuck and why. 

• Identify leakage and quality issues in the funnel and quantify their impact on pipeline and revenue. 

Lead management and routing 

• Understand and help define lead scoring and lead status/stage criteria, partnering with marketing to align on what makes a lead sales ready. 

• Understand how leads are routed within Salesforce, diagnosing where leads are leaking, stalling, or being misrouted, and recommending fixes. 

CRM and marketing automation integration 

• Understand the technical and data relationship between the marketing automation platform and Salesforce, field mapping, sync rules, campaign object structure well enough to diagnose and explain discrepancies. 

• Act as the first point of diagnosis when marketing and sales data disagree, owning resolution of the root cause. 

All About You

• 3–6+ years in marketing analytics, revenue operations, or funnel/demand generation analytics, ideally in a B2B organisation with a multi-stage, enterprise sales cycle. 

• A demonstrated track record of merging marketing and sales data to produce insight that changed a commercial decision.  

• Practical experience building or maintaining campaign attribution reporting, with a clear understanding of the trade-offs between attribution models. 

• Working knowledge of how marketing automation platforms (Marketo, HubSpot, or Pardot/Account Engagement) and Salesforce connect lead/campaign data structures, sync behaviour, and where data commonly breaks. 

• Familiarity with lead routing concepts and how routing issues affect funnel performance, even if not hands on system administration. 

• Strong communication and storytelling skills. Ability to present complex, merged datasets as a clear, decision ready narrative for senior sales stakeholders. 

• Comfort operating with significant autonomy, building a new working relationship with marketing from scratch. 

Desirable 

• Experience with web or ad analytics platforms (GA4, LinkedIn Campaign Manager) or intent data tools (Demandbase). 

• Familiarity with Power BI or a similar BI tool, for collaborating with the Sales Analyst on shared reporting. 

• Experience operating in a global or multi-region organisation with varied sales motions. 

Success in the First 6–12 Months 

• A working, trusted full funnel view combining marketing and sales data, adopted into regular sales leadership reporting. 

• A clear attribution model in place, with marketing influenced pipeline and revenue visible alongside existing sales pipeline reporting. 

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment.
• We foster an open-minded environment where people spark new ideas and explore alternatives.

Contract: Permanent

Contract Type: Full-time

About LHH CTM

Through mentoring, coaching, upskilling, and reskilling, LHH Career Transition & Mobility (CTM) creates new possibilities for individuals and stronger talent outcomes for organizations. Our Career Transition & Mobility specialists bring unrivaled expertise across industries and functional disciplines, with a proven track record of developing and advancing talent in both local and global markets. This experience has earned the trust of Fortune 500 companies and thousands of small and mid-sized organizations, particularly during periods of transformation, restructuring, and workforce change.

Each year, LHH’s Career Transition Solutions supports more than half a million individuals as they navigate career change and move confidently toward their next opportunity. We deliver compassionate, high-touch transition services designed to support employee wellbeing and accelerate successful outcomes. As a comprehensive talent partner, our solutions include one-on-one career coaching, personal branding, active placement support, career development resources, upskilling and reskilling programs, and our award-winning digital and AI-enabled platform, LHH Career Studio.

LHH’s Career Mobility Solutions enable organizations to invest strategically in their most valuable asset—their people. From personalized career coaching and internal talent mobility programs to future-focused skill development, we empower employees to build sustainable careers, explore new opportunities, develop in-demand capabilities, and successfully transition into new roles within their organization. These solutions strengthen retention, engagement, workforce agility, and long-term organizational success.

With more than 12,000 professionals across 60+ countries and over 50 years of experience, LHH combines unmatched global scale with local market expertise. As part of The Adecco Group, we deliver integrated talent solutions that bring together global best practices, local insights, and centralized coordination—supporting thousands of organizations and millions of individuals worldwide.

LHH.

www.lhh.com

As one of the world’s largest employers, we believe in talent, not labels, and focus on the diverse and unique skills our people bring. We have zero tolerance for unlawful discrimination or harassment against any employee, associate, or candidate, at any stage of their journey with us. We seek to create an environment where everyone can thrive and feel engaged. Our commitment to equal opportunity is part of our broader commitment to respecting fundamental human rights across our value chain.

Equal Opportunity Employer/Veterans/Disabled.

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