DMS Sales Manager, Marine Dealership Industry

Marine OEM business development experience and industry relationships are REQUIRED.

Location: Florida, USA
Travel: Approximately 10-15% for industry events, OEM meetings, customer visits, and/or team development.

Lead a High-Performing Sales Team in the Marine Industry

We're looking for an experienced Sales Manager to lead our Marine ZiiDMS (Dealer Management System) sales team. This is an exciting opportunity for a proven sales leader with deep industry expertise, established OEM relationships, and a passion for coaching sales professionals to exceed their goals.

In this role, you'll lead a team of Regional Sales Representatives focused on acquiring new dealership customers, while also serving as a strategic partner to major OEMs and industry stakeholders. You'll help shape sales strategy, develop talent, strengthen OEM partnerships, and drive continued growth across North America.

If you've successfully led software or technology sales teams within the marine dealership industry—and have the credibility and relationships to influence OEMs and dealers alike—we'd love to hear from you.

Position Responsibilities

• Lead, coach, and develop a team of Regional Sales Representatives focused on new business acquisition.

• Recruit, onboard, train, and mentor top-performing sales talent.

• Establish sales objectives, monitor performance, and hold the team accountable for achieving revenue goals.

• Develop and execute strategic sales plans designed to exceed company growth objectives.

• Build, strengthen, and maintain executive-level relationships with OEM partners and other key industry organizations.

• Partner with OEM representatives to identify new business opportunities and expand market presence.

• Coach sales representatives through complex sales cycles, negotiations, and enterprise-level opportunities.

• Analyze pipeline activity, forecast revenue, and ensure accurate opportunity management within Salesforce.

• Monitor industry trends, competitive activity, and customer needs to identify new growth opportunities.

• Collaborate with Marketing, Product, Customer Success, and Executive Leadership to improve sales effectiveness and customer experience.

• Represent the company at industry trade shows, conferences, OEM meetings, and customer events.

• Foster a high-performance, collaborative, and customer-focused sales culture.

Position Qualifications

• Required: Marine industry experience with established OEM relationships.

• Required: Experience managing or leading a B2B software, SaaS, DMS, ERP, CRM, or other enterprise technology sales team.

• Proven success leading sales professionals to consistently exceed revenue goals.

• Strong understanding of dealership operations and dealership management software.

• Demonstrated experience selling complex technology solutions with long sales cycles.

• Excellent coaching, leadership, and talent development skills.

• Strong business acumen with the ability to develop and execute strategic sales initiatives.

• Exceptional communication, presentation, negotiation, and relationship-building skills.

• Experience working collaboratively across Sales, Marketing, Product, and Customer Success teams.

• Highly organized with strong forecasting, pipeline management, and analytical skills.

• Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment.

Position Requirements

• Existing relationships with major Marine OEMs.

• Experience using Salesforce or another CRM to manage pipeline, forecasting, and reporting.

• Ability to inspire, motivate, and develop a geographically dispersed remote sales team.

• Strong virtual leadership skills while also maintaining visibility through travel and customer engagement.

• Ability to travel approximately 10-15%.

• High level of professionalism, integrity, and customer focus.

Key Deliverables

• Team Revenue Growth

• New Dealer Acquisition

• Sales Quota Attainment

• Pipeline Growth and Forecast Accuracy

• OEM Partnership Development

• Sales Representative Performance and Retention

• Customer Satisfaction

• Market Expansion

Why Join Us?

You'll have the opportunity to lead an established sales organization in one of the most exciting segments of the dealership software industry. Your leadership will directly influence company growth while helping dealerships improve their operations through industry-leading technology solutions.

Benefits include medical, dental, vision, flexible spending account; 401k, matching up to 4% fully vested on day one of employment; paid vacation, company holidays and sick leave; corporate discount opportunities. This job posting will stay open until the position is filled or deemed to be no longer necessary.  

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.