LN Media & Sponsorship || Producer, Festival Activation New Business Projects (Contract)

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

Live Nation’s in-house Experiential team (LNEx) uses their unrivaled expertise in translating brand business objectives into actionable fan experiences across Live Nation properties from festivals to custom events to global hospitality to venues. LNEx is a full-service solution in concepting, designing, building, and executing bespoke experiences that seamlessly integrate brands into the Live Nation ecosystem. The LNEx team is the get stuff done, turn-challenges-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. LNEx produces unforgettable live and virtual music experiences that help our brand partners stand out, delivering hundreds of award-winning global B2B and B2C brand experiences.

LNEx is seeking a detail-oriented, motivated, and proactive Producer to join our team focused on Festival Activation new business opportunities. Reporting to the Vice President of Experiential, this person is a forward-thinking, creative strategist and relationship-builder who will conceptualize and develop new festival activation opportunities for our clients and partners. This role provides strategic oversight of business growth for the LNEx team, ensuring new opportunities are identified, pitched, budgeted, and executed efficiently. The Producer will centralize market insights, cultural fluency, and consumer data to inform activation strategies, while streamlining cross-functional collaboration to reduce inefficiencies and maximize revenue-generating capacity. The ideal candidate is a dynamic storyteller and business driver with deep festival and fabrication experience and a knack for translating brand goals into impactful live experiences. This role is designed for someone who thrives on collaboration, takes pride in craft and logistics, and brings positive energy to high-stakes, fast-paced environments.

WHAT THIS ROLE WILL DO

The Producer, Festival Activation New Business Projects will work both independently and within a team environment to explore, advance and direct successful partnership opportunities for the LNEx team. This person will primarily focus on festivals for branded activations and occasionally support other new business opportunities for LNEx. They will collaborate with multiple Festival partners, Brand Management teams, Stakeholders, Integrated Marketing & Sales, clients, agencies, venues, vendors, etc.

● Lead the strategic development and execution of new activation opportunities across Live Nation’s festival portfolio.

● Develop and present strategic frameworks, pitch decks, narratives, and experiential concepts tailored to festival audiences and brand partners.

● Collaborate with sales, creative, production, integrated marketing, and partnership teams to create integrated festival activations and brand experiences that drive value for clients

● Own end-to-end budget management for new brand activations, from initial scoping and forecasting through execution and reconciliation.

● Identify emerging festival trends, competitive landscape shifts, and partnership opportunities to keep Live Nation at the forefront of experiential innovation.

● Build and nurture strong relationships with key brand stakeholders, agencies, and internal partners to foster long-term business growth.

● Support pitch processes, including RFP responses, client presentations, pitch decks, and creative brainstorms.

● Leverage consumer insights, fan data, and cultural trends to inform strategic recommendations and activation design.

● Maintain an organized library of case studies, insights, strategic tools, and pitch decks to support ongoing business development efforts.

● Collaborate with Finance and Operations to ensure accurate budgeting and financial reporting.

● Monitor financial performance, proactively flag risks, and implement cost-saving solutions without sacrificing creative quality.

● Negotiate with vendors and suppliers to ensure budget alignment while maintaining high production standards.

● Handle all confidential, proprietary, client, partner, and business-sensitive information with the highest level of discretion, ensuring that materials, data, communications, and work products remain secure, protected, and private at all times.

● Support events on-site as needed or as requested by the Manager.

● Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration, and professionalism.

WHAT THIS PERSON WILL BRING

● 5–8+ years of experience in experiential strategy, experiential marketing, brand partnerships, budget management, or agency-side new business development.

● Proven track record of driving new business growth and managing complex stakeholder relationships in the live events or festival space.

● Demonstrated success managing budgets for large-scale activations and live events, including forecasting, tracking, vendor negotiations, and reconciliation.

● Deep knowledge of festival culture, audience behaviors, and the broader live entertainment ecosystem.

● Strong strategic thinking, storytelling, and presentation skills, with the ability to translate complex ideas into clear, compelling narratives.

● Ability to rapidly sketch and communicate ideas visually.

● Experience collaborating with creative, sales, and production teams to bring strategic ideas to life.

● Highly organized with exceptional project and time management skills, with the ability to manage multiple concurrent priorities in a fast-paced, dynamic environment.

● Expert proficiency in Microsoft Office, Google Workspace, PowerPoint, Keynote, Canva, and project management platforms such as Asana, Airtable, and Slack.

● Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.

● Willingness and ability to travel frequently to festivals, client meetings, and on-site activations as required.

● Valid driver’s license preferred.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is: $1,000 - $2,000 USD weekly.

** Pay is based on a number of factors including market location, qualifications, skills, and experience. 

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.