FriesenPress Sales Manager

FriesenPress is the only 100% employee-owned publishing services provider in the world — and we’re growing!

We are currently looking for a Sales Manager to join our remote workforce.
As Canada’s largest publishing service provider, FriesenPress helps authors realize their dream of publishing a book. Our suite of products includes various publishing packages containing a wide range of professional services. From editing, book layout and design, channel distribution, and marketing support, we help writers self-publish and succeed.

The Sales Manager is responsible for meeting key sales targets through the leadership of an established team of Publishing Consultants (inside sales reps) with a focus on both Canadian and US markets. This role is responsible for developing and successfully deploying sales initiatives, revenue growth and client retention strategies with a particular focus on growth through non-google Ads sources and scaling our existing speaking events with writing groups, publishing conferences, and author events strategies. This is a mixed leadership role where your time will be split between personally driving business development initiatives (B2B via securing speaking engagements and lead generation activities) and supporting a team of consultants.

This role partners closely with the Marketing team and Senior Director of Growth to support the implementation of sales and marketing initiatives, ensuring they are deployed in a way that allows the sales team to fully support, capitalize or execute on them, thus ensuring the optimal success of one another’s efforts.

This role requires a previous track record of scaling revenue, identifying and implementing lead generation strategies, and a demonstrated ability to hit and exceed team and personal targets.

If this sounds like the ideal position for you, we want to talk to you!

Duties & Responsibilities 

• Identify and execute non-paid advertising lead generation strategies to build a pipeline within a high-value, long-sales-cycle market.
• Drive scalable growth in sales through securing additional non-paid advertising channels such as speaking events, writing groups, publishing conferences, and our referral program.
• Empower and direct the sales team to succeed with outbound prospecting strategies.
• Plan, direct and evaluate the operations of the sales team.
• Develop, implement, monitor and adapt detailed sales strategies and objectives.
• Ensure the team consistently delivers outstanding customer service, supporting high customer satisfaction metrics, retention, and growth of each relationship.
• Successfully implement and execute on the FriesenPress’ strategic plan for the Sales team.
• Build and retain an effective sales team with a strong positive culture
• Lead, coach and motivate the team to achieve team revenue, profitability, effective service mix, and individual sales targets.
• Manage the administrative aspects of the team including: hiring, performance management, regular touch base meetings, payroll, attendance and scheduling.
• Ensure that staff comply with company policies, procedures and ethical standards.
• Other duties shall be assigned as required.

Job Requirements

• University degree in an associated field.
• Minimum of 2 years sales, leadership and coaching experience with proven outcomes
• A demonstrated track record of scaling revenue, developing and implementing lead generation strategies, and exceeding sales targets
• A passion for leading teams and supporting a diverse array of personalities, leveraging your ability to adapt to each person’s needs. Experience leading remote employees is an asset.
• A desire to be part of a collaborative, high functioning leadership team. You understand the value of speaking and listening deeply, in equal parts.
• A personal philosophy that embraces constant learning and solicitation of feedback from your manager, peers, employees, stakeholders and customers that promotes personal development.
• Strong attention to detail, capacity to learn and accept additional responsibilities.
• Strong ability to manage multiple competing priorities and ensure deadlines are met.
• Exceptional presentation and writing skills and an ability to convey a message that is clear, concise and relevant, linking business issues, financial results and strategy.
• Highly proficient with business software including CRM, Google suite, Gemini, Excel, Word, PowerPoint etc.
• Demonstrated experience with Zoho CRM is an asset.
• Prior book publishing knowledge would be an asset.
• This position has minimal travel requirements.

Core Competencies

• Commitment to Excellence: Carrying out responsibilities in a professional manner and willingness to “go the extra mile” to ensure total customer satisfaction. Overcoming obstacles and showing persistence.
• Communication: Effectiveness of speaking, listening and writing. Constructively communicate in a helpful manner. Good judgment in utilizing email, telephone and face-to-face communication.
• Initiative & Process Improvements: Effectiveness as a self-starter in actively influencing events rather than passively accepting them. Evidence of taking action, unprompted. Actively researching processes to improve efficiency and effectiveness.
• Interpersonal Skills: Effectiveness in dealing with others; caring about people as individuals, treating them with respect and dignity and demonstrating tact, sensitivity, cooperation and professionalism.
• Management Focus: Effectiveness in prioritizing your most important objectives and minimizing distractions. Maximizing time and effort.
• Performance Management: Effectiveness in utilizing the Performance Management System to guide, coach and develop staff.
• Planning & Organizing including Follow-Through: Developing strategies or an appropriate course of action for self and others for accomplishing goals and objectives including Business Plan objectives. Doing what you say you will do, in the time frame you committed to. Completing tasks on time without reminders
• Problem Solving/Decision Making: Effectiveness in identifying problems and possible causes, obtaining and evaluating data, drawing logical conclusions, making sound judgments and based on the conclusions reached make decisions
• Resiliency & Stamina: Stability of performance under high levels of work pressure and tight deadlines.

About FriesenPress

Our team of employee-owners is a dynamic, diverse, and fun-loving group, united by our passions for beautiful books, wonderful writing, and fantastic stories.

Since our founding in 2009, FriesenPress has helped over 12,000 authors realize their dream of publishing a book. As a publishing services provider, our mission is to embrace each book as our own and empower our authors to share their best stories with the world. Our shared culture and ownership values form the foundation of our approach to our customers, employees, and the community at large.

FriesenPress is a fully remote Canadian company and part of the Friesens Corporation. Based in Manitoba, Friesens is an award-winning printer that has been in business since 1907 and prints approximately 25 million books every year, including large print runs for the likes of Penguin Random House, Simon & Schuster, Scholastic, and many more. Friesens has been recognized with numerous prestigious international awards for book quality and management leadership—including Canada’s Top 50 Best Managed Companies.

At FriesenPress, we look for individuals who constantly raise their personal bar and seek to achieve outstanding results. We want to hire people who are eager to learn, but also people we can learn from — people who will increase the overall effectiveness of our organization and enrich the lives of the authors we’re lucky enough to call our customers. If you feel that your personal and professional values align with ours, we invite you to join the FriesenPress family!

Compensation & Application Process

We offer an attractive compensation package, including:

• Commission/Bonus structure is in addition to the base salary noted in the posting.
• 100% remote work-from-home position with flexible hours
• Group RRSP plan with employer-matched contributions
• Company-wide profit sharing, including employee share ownership trust
• Comprehensive extended medical and dental benefits
• Full training, including job shadowing, ongoing job training
• Paid time off to volunteer in the community
• Excellent opportunities for career development

Applications will only be accepted that:

• Are submitted no later than Sep 25, 2026
• Include your cover letter, resume, and annual salary expectations as one .pdf attachment.

Applications will be accepted until September 25th; however, if necessary we will re-open this opportunity until a match is found. We appreciate all applications, but due to high demand only those shortlisted for interviews will be contacted. No phone calls, please.

If you meet the above criteria and would like to apply for this position, please submit your cover letter and resume. We look forward to hearing from you!