The Executive Sales Director will drive strategic market expansion and secure multi-year, system-wide contracts with Tier-1 utility accounts across North America. This role involves personally managing the entire sales cycle, from lead generation to closing, while advocating for the company's AI-driven, sensor-free technology.
Prisma Photonics, a fast-growing startup, transforms infrastructure monitoring with optical fibers. We eliminate the need for extra sensors by offering sensor-free solutions to monitor electrical power grids and oil & gas pipelines across thousands of kilometers.
Our fiber-sensing technology, integrated with AI and machine learning, enables our customers to achieve environmental and renewable energy targets, ensuring smooth utility operations on their path to net-zero emissions.
We are looking for the best minds and spirits to join us in our journey. We know our product is only as great as the individuals building the hardware and software and harnessing data for good causes. Being a great team member means being eager to learn and grow, able to challenge while accepting being challenged, and working for the team and the product with enthusiasm and passion.
We are now looking for a visionary Executive Sales Director, Utilities, North America to take this established foundation and drive massive, system-wide expansion across the continent.
This is not a traditional sales executive role; it is a strategic position to lead advanced transmission technology market set in North America. You will operate as a high-impact individual contributor, taking full personal ownership of part of the market, with possibility of building a regional team once business volume justify expansion. Your mandate is to move our technology from the "Innovation Hub" to the "Control Room," ensuring our solution becomes a permanent, mission-critical component of the North American grid.
Requirements
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What You’ll Do
- Massive Scale-Up: Drive the strategic pivot from few-line early deployments and pilots to multi-year, system-wide operational contracts across Europe.
- Strategic Hunting & Mining: Penetrate Tier-1 Utility accounts and deepen existing "beachhead" relationships to convert initial technical success into massive, multi-year mandates.
- Operational Agility: Flourish in a fast-moving startup environment by standardizing sales processes and materials to support rapid, repeatable growth.
- AI Value Advocacy: Position our AI-first, Zero-Hardware value proposition as the definitive solution for grid hardening, delivering predictive insights that traditional sensors cannot match.
- Team Evolution: Execute as a 'Hands-on Hunter', personally navigating the entire sales cycle from lead generation to closing. Future team leadership responsibilities will follow once a repeatable revenue base is established.
- Strategic Resilience: Navigate the NAM regulatory shifts to ensure our "Zero-Hardware" value proposition is the primary choice for grid hardening.
- Complex Cycle Mastery: Command 12–24 month enterprise sales cycles, orchestrating internal technical resources and external stakeholders to close landmark deals.
What You Bring
You are a 'Strategic Hunter' who thrives on the front lines. You understand that in the first year, 'scaling' means personally winning the trust of the region's largest utilities through direct engagement and constant travel. You are a planner who can build a repeatable engine without losing the entrepreneurial "grit."
- Startup DNA: Extensive experience in early-to-mid stage startup environments, with a demonstrated ability to thrive in ambiguity and build processes from scratch without the support of a large corporate back-office.
- Remote Autonomy: You have a proven track record of driving massive commercial results while working remotely, demonstrating the self-discipline and communication skills required to stay synchronized with a global headquarters.
- Relentless Field Presence: Commit to extensive travel across the continent to build face-to-face rapport with transmission owners, operators and relevant stakeholders, transforming technical validation into deep, long-term organizational partnerships.
- The "Zero-Touch" Specialist: You excel at selling in competitive environments. You can articulately defend the value of a zero-hardware deployment against traditional, labor-intensive sensor competitors.
- High EQ & IQ: You have the "IQ" to handle technical deep-dives with grid engineers and the "EQ" to negotiate the commercial complexities of NAM Utility boardrooms.
- Disciplined Execution: You are a master of the 12–24 month utility sales cycle, using data and "Weighted Pipeline" metrics to drive predictable growth.
Requirements
- 10+ Years of Experience: Extensive experience in executive sales roles within the energy, utility, or critical infrastructure sectors.
- Scale-Up Pedigree: Specific experience taking a technology company from "successful pilots" to "dominant market player" in NAM
- Domain Expertise: A deep understanding of Grid-Enhancing Technologies (GETs), AI, and the transition toward "Software-Defined" power systems.
- Strategic Network: Existing relationships with utility executives of C-Level contacts within NAM
- Language: Fluency in English is mandatory
Compensation & Benefits
- Structure: A competitive 50/50 split (Base/OTE) designed for high performance.
- Equity: equity stake, providing a direct share in the company’s global success
- Flexibility: Fully remote role
Great to Have
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