Director of Marketing 8-15-2026

Director of Marketing

At Socotra, we are focused on reimagining and reinventing technology for one of the world’s largest and most technologically neglected industries. Our team is building the first fully data-integrated software solution for insurance companies, and our vision is to become the technology platform that powers insurance businesses everywhere. We'd like you to join us in the revolution.

Our cloud-native core platform helps insurers replace decades-old legacy systems with modern infrastructure, enabling them to innovate faster and operate more efficiently. As Socotra grows, marketing plays a critical role in helping customers, partners, analysts, and the broader industry understand why modern core technology matters.

We're looking for a Director of Marketing to lead the execution of our marketing strategy. This leader will translate company objectives into well-orchestrated marketing programs, ensure the team operates effectively, and build the processes that enable exceptional execution.

This role is ideal for someone who enjoys combining strategy with execution, thrives in a fast-moving environment, and is passionate about developing people while delivering measurable business results.

This position reports directly to the CEO and has maximum executive and board visibility

What You'll Do:

Lead Event Strategy and Execution

Own Socotra's event marketing strategy from planning through execution.

• Recommend which conferences, customer events, and industry programs to participate in

• Develop event objectives, budgets, and success metrics

• Translate strategic goals into executable plans for the marketing operations team

• Evaluate event ROI and continuously improve future investments

• Responsible for Socotra-run events including STS and Insurtech on Tap

  Build and Lead a High-Performing Team

• Develop an engaged, accountable, and high-performing marketing organization.

• Coach, mentor, and develop team members

• Hire exceptional talent

• Provide clear, candid feedback

• Manage performance and career development

• Foster a culture of collaboration, accountability, and continuous improvement

• Ensure team members have clear direction, communicating what needs to be done and why

Drive Cross-Functional Alignment

• Ensure the entire company understands what Marketing is doing, why it matters, and how it supports company objectives.

• Communicate marketing priorities across Product, Sales, Customer Success, and Executive Leadership

• Coordinate planning across functional teams

• Keep stakeholders informed on initiatives, timelines, and results

Own Marketing Planning and Budgeting

Lead annual and quarterly planning for the marketing organization.

• Develop department budgets

• Plan headcount growth

• Prioritize investments

• Track performance against budget

• Recommend adjustments based on business priorities

Execute Digital Marketing Strategy

Lead digital marketing programs that generate awareness and pipeline.

• Manage paid search and online advertising

• Optimize keyword strategy and campaign performance

• Define KPIs and measure campaign effectiveness

• Continuously improve performance through experimentation and analytics

Manage Public Relations

Partner with external agencies and internal leaders to elevate Socotra's visibility.

• Manage the relationship with our PR agency

• Identify media opportunities

• Coordinate executive communications

• Secure meaningful press coverage and speaking opportunities

• Measure earned media impact

Improve Search Visibility

Help ensure customers discover Socotra wherever they search.

• Lead SEO and AI search optimization (AEO)

• Improve content discoverability across traditional search engines and AI-powered search experiences

• Partner with Content and Product Marketing to optimize content strategy

What We're Looking For

• Experience leading marketing teams in a fast-growing B2B SaaS company

• Strong project management, communication, and organizational skills

• Experience managing event marketing and conference strategy

• Experience owning marketing budgets and planning processes

• Strong understanding of digital advertising, analytics, and performance marketing

• Experience managing public relations agencies and media programs

• Familiarity with SEO and emerging AI search optimization strategies

• Excellent written and verbal communication skills

• Proven ability to work cross-functionally and influence without authority

• Curiosity and tenacity to figure out and learn new things on the job, and execute on them

Desired Qualities

We're looking for someone who is:

• Deeply curious; excited to learn and use new skills on the job

• Willing to challenge assumptions and experiment with new ideas

• Comfortable operating in ambiguity of market and data

• Highly organized without becoming bureaucratic

• Collaborative, humble, and accountable

• Equally comfortable discussing strategy with executives and execution with individual contributors

• If you're energized by building systems, developing people, and turning ambitious strategies into exceptional execution, we'd love to meet you.

Benefits:

• Competitive salary and meaningful equity

• Top-tier health benefits

• Fitness Stipend

• Monday and Friday Virtual Yoga Classes

• Flexible vacation policy

• Competitive Health Reimbursement Accounts (HRA) for Dental and Vision

• BCBS / Supplemental International Travel Insurance for Business or Leisure Travel

  This position is remote and includes salary and equity commensurate with experience.