Director of Marketing

About Revaly
Revaly is the essential infrastructure for payments, protecting revenue, relationships, and the integrity of digital commerce. We make sure what you earn, you keep.

Our platform helps performance-driven businesses unlock hidden growth by turning failed or at-risk payments into approved revenue. We connect merchants and issuers in real time, using intelligence drawn from across the payment ecosystem to make approvals work smarter.

About the Role

As Director of Marketing, you’ll own Revaly’s marketing strategy and turn our product, technology, and payments expertise into a category-defining story that drives market adoption and revenue growth. Reporting to the SVP of Growth, you’ll lead a team of marketing specialists and work across Product, Sales, Partnerships, and Customer Success to bring our story to market with clarity and speed. Your focus: building Revaly’s position in Payment Performance Management, translating complex product capabilities into compelling market narratives, and creating a scalable go-to-market engine that generates demand, enables Sales, and accelerates growth.

Salary Range: $120,000–$150,000 CAD annually. The final offer will be determined based on the successful candidate’s experience, skills, location, and overall fit for the role.

What You’ll Be Doing
• Own Revaly’s marketing and go-to-market strategy, connecting company and product priorities to measurable pipeline, adoption, and revenue outcomes.
• Lead product marketing across current, and future Revaly offerings, translating complex payment technology and product capabilities into clear positioning, messaging, value propositions, and go-to-market plans.
• Build and evolve the Payment Performance Management category story, creating the narratives, market education, and thought leadership that establish Revaly as a credible category leader.
• Own product launches and go-to-market programs from strategy through execution, partnering closely with Product and commercial teams to bring new capabilities to market quickly and effectively.
• Develop differentiated competitive positioning and market intelligence that helps Revaly sharpen its strategy, messaging, and commercial approach.
• Lead the overall demand generation strategy, providing direction and oversight to scale integrated programs across digital, content, email, SDR, field marketing, and owned channels that convert market awareness into qualified pipeline.
• Partner closely with Sales to develop enablement materials, talk tracks, battle cards, customer stories, and outbound assets that make Revaly’s value easier to understand and sell.
• Lead Revaly’s content and executive thought leadership strategy, turning product expertise, customer insights, payments data, and market trends into compelling market-facing narratives.
• Drive co-marketing  programs with strategic partners, platforms, issuers, and channel relationships, ensuring consistent positioning and coordinated execution.
• Lead field marketing initiatives including conferences, webinars, roundtables, customer events, and executive engagement programs.
• Establish marketing KPIs, attribution, reporting, and operating rhythms tied to engagement, funnel conversion, pipeline contribution, and revenue impact.
• Build scalable marketing systems, processes, automation workflows, and AI-enabled ways of working that increase the team’s speed and effectiveness.
• Lead, coach, and develop a team of marketing specialists, creating clear priorities and a high bar for strategic thinking, creativity, accountability, and execution.
• Serve as Marketing’s strategic voice across Sales, Product, Customer Success, Partnerships, and Executive Leadership, contributing to company planning and shaping Revaly’s broader go-to-market roadmap.

What You Bring
• 5–7+ years of product marketing experience, ideally within payments, fintech, payment infrastructure, or another complex B2B technology environment.
• Strong knowledge of the payments ecosystem, with the ability to understand merchant and issuer needs, payment approval challenges, and the technology that connects them.
• A track record of translating complex technical products into clear positioning, differentiated messaging, compelling customer value propositions, and effective go-to-market programs.
• Experience owning product marketing across launches, market and customer research, competitive intelligence, positioning, messaging, sales enablement, and adoption.
• Experience building or shaping an emerging market category, including developing the narrative and education required to create market understanding and demand.
• Experience leading and developing a team of marketing specialists, with the ability to set strategy while staying close enough to execution to move work forward.
• Demonstrated experience building integrated B2B demand generation programs and connecting marketing activity to pipeline and revenue outcomes.
• Strong analytical capabilities and experience establishing marketing KPIs, funnel reporting, attribution, and performance measurement.
• Experience partnering closely with Product, Sales, Partnerships, Revenue Operations, Customer Success, and executive teams on go-to-market strategy and execution.
• Familiarity or curiosity with AI-powered productivity tools.
• A calm, confident communicator who thrives in fast-moving, high-accountability environments.

What Success Looks Like
• Within the first 6 months, Revaly has a sharper, differentiated category and product narrative that clearly communicates Payment Performance Management, and Revaly’s value across priority audiences.
• Within the first 6 months, repeatable product marketing processes are in place for positioning, launches, competitive intelligence, sales enablement, and cross-functional go-to-market planning.
• Within 6–9 months, integrated marketing programs are generating measurable qualified pipeline, with clear funnel reporting and visibility into marketing’s contribution to revenue.
• Within 6–9 months, Sales and partner-facing teams have a consistent set of messaging, enablement tools, customer stories, and competitive resources that improve confidence and effectiveness in market conversations.
• Within the first 12 months, Revaly has measurably increased awareness and understanding of the Payment Performance Management category among priority buyers, partners, and industry stakeholders.
• Within the first 12 months, Revaly has a scalable marketing operating system with clear KPIs, reporting, processes, ownership, and a high-performing team capable of supporting the company’s next stage of growth.

Why Revaly
We’re a growing global company committed to building a team filled with diverse cultures, viewpoints, and experiences. As they say, variety is the spice of life. No matter how large we become, we will always be connected through our shared sense of community and slightly quirky personalities.

Our vibrant culture is filled with talented, creative, deeply curious, high achievers. We believe in and invest in our people because we know they are the secret to our success. We are happy to extend the following benefits to our employees:

• Unlimited paid time off
• 100% remote work
•  Flexible hours
• Comprehensive health benefits package effective from day one

What to Expect from the Hiring Process
We believe hiring should feel like a conversation, not a test. Here’s what you can expect if you apply:

Step 1 — Conversation with People & Culture (30 minutes)
If your experience looks like a fit, you’ll meet with our Head of People & Culture for a video chat. It’s a two-way conversation, we’ll learn about your background, skills, and what energizes you, and you’ll have space to ask about Revaly, our mission, and what it’s like to work here. It’s also a chance to make sure the vibes are right on both sides.

Step 2 — Conversation with the Hiring Manager (60 minutes)
Next, you’ll meet with the hiring manager for a deeper dive into your role-specific experience. We’ll talk through real scenarios, how you approach challenges, and what success looks like in this role. You’ll also get a clearer picture of the team’s goals and priorities.

Step 3 — Meet a Future Teammate (60 minutes)
In this stage, you’ll meet with someone from the team you’ll work closely with. This is your chance to get an on-the-ground perspective, how the team collaborates, what day-to-day looks like, and the kind of people you’ll be building alongside.

Step 4 — 90 Day Ramp Up Presentation (30 minutes)
In this final stage, we ask candidates to prepare and present a 90 day ramp up plan to the hiring manager. This is an opportunity for candidates to outline how they would approach their first 3 months in the role, what they’d aim to learn, prioritize, and accomplish. This is a chance to show your understanding of the role, the company, and the environment we’re operating in, while giving the hiring manager a glimpse into how you think, structure your approach to learning and communicate your ideas.

We hire for both skill and fit, looking for people who are not just aligned with our values, but who will add to our culture with their ideas, energy, and perspective.
If you’ve applied for a role in Technology or Product Development, you can also expect a skill-based assessment between step 3 and 4, to help us assess some key role-based requirements.

Revaly is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities.