Digital Marketing and Audience Growth Manager

Digital Marketing and Audience Growth Manager

Watrfall Pictures Ltd.

Canada (Remote)

About Watrfall

Watrfall is building a new entertainment platform that brings creators and audiences closer together. Through our Watch Platform, audiences can discover and watch content while playing a more active role in what gets made next. Through our Creator Portal, creators can submit projects and connect their work directly with audiences.

The Digital Marketing and Audience Growth Manager will play an important role in communicating this vision, building audiences, and helping establish Watrfall as a distinctive new brand in entertainment.

The Opportunity

We’re looking for a creative, strategic, and hands-on Digital Marketing and Audience Growth Manager to help grow awareness of our platform, promote our content, and communicate the vision behind a new approach to entertainment.

This role will work across digital marketing, social media, content promotion, brand strategy, and audience growth. You will help shape how Watrfall presents itself to viewers and creators, as well as the broader entertainment community. You will help to develop campaigns that turn awareness into engagement and platform growth.

This is a six-month contract with potential to become a permanent position. 

What You'll Do

• Develop and execute digital marketing strategies to grow awareness, engagement, and viewership for Watrfall.
• Create marketing campaigns around Watrfall content, including series, new releases, platform launches, and key programming initiatives.
• Help develop Watrfall's overall marketing and audience growth strategy.
• Manage and grow Watrfall's presence across social media platforms, developing content that is engaging, relevant, and aligned with our brand.
• Build social and digital campaigns that turn individual Watrfall shows and characters into audience acquisition opportunities for the broader platform.
• Help communicate Watrfall's vision and value proposition clearly across marketing materials, social media, campaigns, and other consumer-facing channels.
• Develop creative concepts, messaging, copy, and campaign ideas in collaboration with the broader Watrfall team.
• Identify new opportunities to reach audiences through emerging platforms, trends, partnerships, communities, and digital channels.
• Monitor campaign and social performance, using data and audience insights to continuously improve strategy and execution.
• Help establish a consistent brand voice across Watrfall's platform, content, and communications.
• Work closely with the content, creative, product, and leadership teams to ensure marketing supports Watrfall's broader business and platform objectives.

What We're Looking For

• Experience in digital marketing, social media, content marketing, audience development, or a related field.
• A strong understanding of how brands and entertainment properties grow audiences online.
• Ability to think strategically while also being comfortable executing campaigns day to day.
• Strong writing, communication, and storytelling skills.
• A strong understanding of major social platforms and the types of content that perform on each.
• Comfortable working with analytics and using performance data to inform marketing decisions.
• Creative instincts and an ability to translate a broader company vision into compelling consumer-facing messaging.
• An interest in entertainment, streaming, media, technology, or the creator economy.
• Comfortable working in a fast-moving environment where strategies can evolve quickly as the platform grows.

Benefits & Perks

• Competitive salary, based on experience
• Extended health and dental benefits
• Generous vacation entitlement
• Flexible work environment (remote or hybrid options)
• Collaborative and creative team environment
• Professional development and growth opportunities within a growing company

Thank you for your interest in joining our team.

Watrfall is committed to building a culturally diverse workforce and strongly encourages applications from underrepresented groups. We are committed to equality of opportunity, welcome applications from all individuals, and are always happy to discuss flexible working arrangements.