Demand Generation Manager

CloudM is an award-winning SaaS platform headquartered in Manchester, with offices in London and Varna (Bulgaria), and customers in 107 countries. We help over 35,000 organisations including LinkedIn, Uber, Netflix, Booking.com, and Spotify, get the most out of Google Workspace and Microsoft 365, through three core products: Migrate, Automate, and Continuity.

From IT admin and onboarding to archiving and migrations, CloudM takes the complexity out of SaaS data management so our customers can focus on what matters. Backed by Marlin Equity Partners, we've grown from humble Manchester beginnings into a global business with a team of over 70 brilliant people across the UK and Europe.

If you share our ambition, we'd love you to be part of it!

Role Overview:

We're looking for a growth-minded marketer to own demand generation through our partner channel. This is a newly created role, sitting inside our Growth team, focused on turning our partner ecosystem into a repeatable pipeline engine.

You'll work closely with our Growth, partnerships, and sales teams to build campaigns, enable partners, and drive measurable pipeline through co-marketing, content, and channel activation. If you're a demand gen marketer who wants ownership of a channel from strategy through to pipeline reporting, this is the role for you.

Responsibilities:

• Build and run a demand generation strategy through the partner channel, aligned to pipeline and revenue targets

• Plan and execute co-marketing campaigns, webinars, and content initiatives with technology, reseller, and agency partners

• Own partner-sourced pipeline reporting and attribution - track what's working and reallocate effort accordingly

• Create partner-facing campaign assets, playbooks, and enablement materials

• Manage CloudM's partner portal and communications cadence to keep partners active and contributing pipeline

• Support Partner Account Managers with marketing enablement for new partners as they onboard, ensuring they're set up to drive co-marketing and pipeline from day one

• Collaborate with the wider Growth team to test and scale what works across other channels

Skills and Experience:

Key Skills

• 3-5+ years of B2B SaaS marketing experience, with a strong grounding in demand generation or growth marketing

• Experience running channel, partner, or affiliate marketing programmes (or a demand gen background you're looking to apply to a channel)

• Data-driven - comfortable owning pipeline reporting and attribution in HubSpot and Salesforce

• Project management skills - you can run multiple campaigns and partner relationships at once

• Excellent written and verbal communication skills

• Comfortable working autonomously in a lean team environment

• Experience across multiple regions or markets

CloudM Culture

We are a company consisting of old hands and new faces, all with a passion for technology’s power to simplify. We are developers, designers, marketers and innovators. We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we’re in. We’re proactive, not reactive, and have been that way since day one.

Our core values are key to everything we do:

🚀 Innovate & Inspire - We move fast; achieving results through focused, proactive problem-solving.

👥 Connect & Collaborate - We recognise the power of synergy, teamwork and inclusivity in reaching our goals.

🫶🏼 Respect & Recognise - We celebrate each individual's contribution, fostering a culture of trust and recognition.

But most importantly we’re a team. Here at CloudM, it’s about balance. As long as you’re driven, ambitious and can get the job done we will respect the outside lives of our employees.

CloudM is a remote-first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture-add, not culture-fit. 

What CloudM can offer you:

😊 We’re a remote-first team, meaning you have the freedom to work from wherever you’re most productive (providing it's in the country we're hiring in)

🎓 Time to support your professional development

🎁 Birthdays off

📈 Opportunity to develop within a fast-growing tech business with an ambitious year-on-year growth trajectory

🧘🏽‍♀️ Various wellbeing initiatives

💻 High-spec equipment (laptops, phones, etc.)

🏠 Working from home equipment budget

Location:

Remote-based role. However, within commutable distance to Varna would be desirable for the odd team-building activity / meeting.

Flexible Working: 

We value work-life balance and are committed to fostering a supportive and flexible work environment. Our flexible approach aims to empower employees to achieve both personal and professional success.

Environmental & Social Responsibility:

Our business strives to progress our industry as a whole by treating our employees, community, and environment with respect.

We expect that all of our employees play their part in our social progression plans, whether that’s being part of our Culture Innovation Pod, playing a part in our DEI initiatives, participating in a charity support day, or simply following our advice on buying locally and considering the environment when booking a hotel or restaurant. Every bit counts.

Diversity and Inclusion Statement:

At CloudM, we look after each other and support everyone on our team. We are proud of our people-centred culture; our diversity brings us innovation and our commitment to inclusion drives us forward.

Our Commitment to Security

At CloudM, trust and security are at the very core of our platform and our culture. To ensure the continued safety of our team, our business, and our customers, please be aware that a DBS certificate will be requested if you are offered the position. If you have any questions or concerns about this process, please feel free to ask us during your interview - we are always here to help.

Apply Now:

If you share these values and would be interested in joining one of our teams, get in touch today!

Please use the link below to apply 🚀