Creative Strategist

Mother's Earth · Fully remote · Reports to the Head of Strategy · Leads a creative pod

Role Overview

Mother's Earth is a multiple 8-figure DTC brand running four stores across the Netherlands, Germany, France and the wider EU. We're fully remote, Meta is our core growth engine, and creative is our biggest lever.

As Creative Strategist you lead a pod: you, a video editor and a designer. You own the brief, you lead the two people who bring it to life, and you own the performance of everything your pod puts into the account.

You lead from the work. Each sprint the Head of Creative Strategy gives your pod an allocation: the products, angles and awareness stages to cover, and a concept target by format. Within that allocation, the creative call is yours. When a concept scales, that's your pod's win. When one fails, you explain why and what you're changing.

The brief is where this job is won or lost. The standard is a brief someone outside the room can execute without three rounds of questions.

What you'll own

• Your pod's output. The monthly concept target, at standard, in the assigned angle and format split. You also run your pod's call.

• Your editor and designer. You set and hold the standard, plan their workload realistically, keep them unblocked, give specific feedback, and help them build their own instinct for what wins.

• The research. Reviews, customer language, competitor ads and forums. You turn a raw insight into a concept that's ready to produce.

• The brief. Scripts and storyboards for video, and concepts for statics. You write the hook yourself and rewrite it until it earns the click, and you sit in the edit when it matters.

• The results. You track your concepts, read thumbstop, hold rate, CTR, NCROAS and NCPA, form real hypotheses and iterate. When something isn't working, you kill your own concept early.

• Clean handoffs. Working with the creative coordinator: briefs in, assets back, naming clean.

What you bring

• 2+ years of experience as a Creative Strategist or copywriter in DTC performance.

• Strong direct response copywriting: a hook that stops the scroll and a script that keeps people watching.

• A real feel for short-form video structure and pacing.

• Experience directing editors and/or designers.

• Comfort analysing ad platform data and acting on what it tells you.

• A strong research instinct.

• A sharp eye for detail and a clear message.

• Excellent organisation. A pod moves at the speed of its strategist.

• You give direct feedback and take it well.

• Fluent English. Native-level Dutch, German or French is a strong plus.

• Comfort using AI tools in research, ideation and writing.

How we measure success

• The monthly concept target hit, at standard.

• Your hit rate trending up.

• Winners that hold target performance at real spend.

• A pod that executes without repeated rounds of clarification.

• An editor and designer who deliver on time and get better under you.