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The Business Development Representative will conduct outbound cold calls to senior decision-makers at UK companies to generate and qualify leads. The role involves researching prospects, managing a sales pipeline, and booking introductory meetings for the company founder.
Location: Cape Town
Salary: R16,000 per month
Hours: Full-time, 40 hours per week (UK business hours)
About the role
Our client is a UK-based business consultancy that helps manufacturers and industrial businesses improve their supply chains, operations and growth strategy. Their clients mainly work in automotive, aerospace, energy, FMCG and food & beverage.
Our client is looking for a cold calling sales representative to generate leads from companies that want to buy consultancy services and learn how the business can help them. You will phone senior decision-makers at UK companies and book qualified introductory meetings with the company’s founder. You will research prospects, start conversations, handle objections and keep a clean pipeline. You will not be closing deals. Your job is to get the right people into a meeting.
What you’ll do
Qualify prospects based on business needs, company size, turnover and decision-making authority
Make outbound calls to Operations Directors, COOs, Heads of Manufacturing and similar senior roles at mid-size and large UK businesses
Book 8 or more qualified meetings per month
Build and research call lists using LinkedIn Sales Navigator, Cognism, Kaspr, Apollo, Lush or similar tools
Follow up calls with short, well-written emails, LinkedIn messages and links to relevant industry publications
Log every activity and report weekly on dials, conversations, meetings and show-up rates
Keep track of who you have called, who wants a meeting, who has asked for a call back later (and call them back), and who has asked not to be contacted again
Give feedback on messaging, target sectors and the objections you hear
Book introductory meetings for interested prospects using Calendly (access provided)
What we’re looking for
4+ years in outbound B2B cold calling, appointment setting or SDR work
Experience calling UK businesses (essential) and senior-level buyers (strongly preferred)
Excellent spoken and written English, with a clear, professional and confident phone manner
Ability to communicate clearly and concisely
Experience selling services, consultancy or other intangible offerings (not physical products) is a strong plus
Familiarity with manufacturing, engineering or industrial sectors is a bonus
Good knowledge of your own numbers: dial-to-conversation and conversation-to-meeting ratios
Organised and self-motivated, able to work independently without supervision
Comfortable with CRM and sales prospecting tools
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