Brand & Product Marketing Manager

Job Summary

The Brand and Product Marketing Manager, eldoLED and IOTA, reporting to the Sr. Director of Marketing – Electronics, leads brand and product marketing for our Electronics Components portfolios: eldoLED intelligent LED drivers and IOTA emergency lighting solutions. This role develops differentiated positioning, compelling messaging, audience-based communications, promotional programs, and go-to-market plans that clearly communicate the value of each brand, their embedded role within luminaires, and the integrated lighting and controls ecosystem they enable.
The successful candidate is curious, productivity-oriented, and results-driven, with strong project management and collaboration skills and the ability to translate technical capabilities into clear customer outcomes. Leveraging data, market research, customer insights, and cross-functional collaboration, this role drives on-point messaging, on-time delivery, and on-budget programs. 
The Brand and Product Marketing Manager consistently articulates brand, product, and ecosystem value through marketing assets and communication tactics while partnering with product management, sales, OEM stakeholders, and other cross-functional partners to achieve company, team, and individual performance objectives.

Key Tasks & Responsibilities (Essential Functions)

Brand Management – End User Focus 
•    Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes.
•    Understand and communicate product objectives within the lighting segment and broader connected building ecosystem.
•    Identify and support opportunities and strengthen brand representation and accuracy at industry events, sponsorships and customer engagements. 
Product Releases and Nurture- Driving Execution 
•    Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
•    Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms.
•    Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics. 
Cross-Functional Collaboration - Strategic Influence
•    Collaborate on vertical applications, customer programs, sales enablement and related assets.
•    Conduct interviews and gather insights to create project references, testimonials, case studies and thought leadership.
•    Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities.
Measurement and Continuous Improvement – Results Driven
•    Leverage Key Performance Indicators, voice of customer, market research to identify opportunities and performance enhancements.

Skills and Minimum Experience Required

•    Bachelor’s degree in marketing or communication is preferred. 
•    Proven B2B brand and product marketing experience.
•    Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging and campaigns.
•    Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time.
•    Excellent written and verbal communication skills with attention to detail.
•    Ability to collaborate effectively with product management, sales, creative, digital, channel marketing, and other cross-functional teams.
•    Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations.
•    Experience leveraging AI tools to improve productivity, enhance marketing content, and support data-informed decision-making.

Travel Requirements