AVP - Premier Financial Consultant

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Business Descriptor

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance.

This job profile provides a broad overview of the Job Personal Financial Consultant 

The Personal Financial Consultant role is accountable for remotely managing Premier non qualified customers.  The role holder will develop, engage, retain and activate clients through the identification of customer needs and opportunities to create deeper and “stickier” relationships. The role is primarily aimed at managing the following aspirational goals.

• Relationship management of unmapped Premier customers
• Identifying and referring / fulfilling customer needs aided by analytics driven triggers
• Imparting a world class experience aligned to the customer promise, and
• Increasing wallet share through value build, transitioning customers up the client continuum

Role responsibilities

• Deliver the proposition by providing a consistently excellent customer experience, achieving the relevant contact standards and enhancing the client facing time for Customers
• Primary contact for Premier non-qualified non-named RM managed customers and providing banking services and wealth management support
• Act as a brand ambassador for HSBC, delivering an exceptional customer experience through identifying and fulfilling customer needs at first point of contact
• Provide an outstanding customer experience to HSBC clients, achieving the relevant contact standards and enhancing the client facing time for Customers
• Activate customers within their targeted segment/portfolio and generate NTB referrals
• Retain existing customers through engagement in-line with the market and segment strategy
• Identifying Customer needs by making full use of franchise levels to ensure quality referrals and introductions to colleagues whilst taking ownership of the day to day servicing of customer needs
• Encourage customers to use additional channels where appropriate
• Responsible for a specialized portfolio containing clients with more complex needs
• Leverage new capabilities and evolving tools to effectively communicate with clients remotely
• Ensure all activities, transactions and sales adhere to prevailing HSBC and regulatory standards. Maintain and grow profitable long-term relationships with client in line with the Customers channel of choice and focus on developing more meaningful customer relationships whilst improving income generation
• Deliver a consistent and tailored wealth management service to our Premier clients by referring to team of experts as appropriate in market

Accountabilities

• Primary point of contact for retail banking requirements (and low value wealth management requirements where appropriate in market) for Non-RM Managed Premier Qualified clients
• Drive achievement against expectations for revenue generation, product alignment, customer satisfaction and cost containment
• Grow HSBC’s share of high-net-worth client wallet involving investment and other products to ensure product capabilities are in line with client/sector requirements
• Successful implementation of acquisition strategies and acquiring new-to-bank customers via central, self-generated leads or Branch opportunities
• Getting to know customers through approved methods and building relationships with them

Qualifications - External

• Minimum Graduation or as required for the role, whichever is higher

Pro-tip : Familiarity with AI-enabled tools is an advantage. 

• Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.

As an employee, you are required to perform your duties in a professional capacity exercising independent judgement, discretion and decision-making authority in planning, organising, directing work, supervising and appraising the work of team members, as applicable; and taking accountability for delivery outcomes. You will represent the organization with relevant internal and external stakeholders. You will allocate and prioritize work, provide direction and feedback, manage team capacity and leave in line with policy as applicable.

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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