All-Inclusive and Resort Business Development Manager, Southeast
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AI Summary
The Business Development Manager will drive revenue and brand awareness for all-inclusive resorts by building strategic partnerships with wholesalers and travel agents. This role involves executing sales initiatives, delivering product training, and managing territory strategies to maximize conversion and market growth.
Candidates must be based in Atlanta, GA or Charlotte, NC or nearby suburbs and live within a one‑hour driving distance of a major airport to support frequent travel requirements.
About the Role
We are seeking a commercially driven, relationship‑focused professional to support the all‑inclusive and resort portfolio of a leading global hotel company. This role is responsible for driving awareness, engagement, and advocacy across wholesale and travel‑agent channels by translating resort features, experiences, and brand differentiators into clear, compelling, and easy‑to‑sell messages.
The position is fully remote, with an expectation of approximately 40% travel within the local market, as well as periodic out‑of‑state travel to support broader sales initiatives. Candidates must live within a one‑hour driving distance of a major airport to enable efficient travel. The role works closely with internal stakeholders to ensure consistent portfolio representation, alignment with commercial priorities, and effective execution of territory strategies within a designated territory.
Key Responsibilities
Business Development & Sales
- Support revenue‑generating initiatives for all‑inclusive and select resort properties of a leading global hotel company through strategic partnerships with wholesalers and travel agents.
- Build and maintain strong relationships with wholesale partner business development managers and front‑line travel agents within the designated territory.
- Represent all‑inclusive and resort properties through in‑person and virtual sales calls, webinars, trainings, territory events, and familiarization (FAM) trips.
- Plan and execute joint sales initiatives with wholesale partners, including agency visits, educational sessions, and promotional activations.
- Deliver compelling, tailored sales presentations and materials that drive awareness, advocacy, and conversion across wholesale and travel‑agent channels.
- Translate property features, resort experiences, room categories, and brand differentiators into clear, accurate, and easy‑to‑sell narratives.
- Provide engaging product education that enables travel advisors to confidently understand key selling points, ideal guest profiles, and unique value propositions.
- Develop concise selling tools, talk tracks, and support materials that simplify product knowledge and enhance advisor confidence and conversion.
- Maximize advisor reach by engaging a high volume of selling travel agents during each interaction, event, or initiative.
Administrative & Operational Responsibilities
- Accurately record and maintain all sales activities, partner engagements, and travel‑agent interactions in Salesforce.
- Maintain an up‑to‑date Outlook calendar reflecting meetings, sales calls, events, and travel.
- Manage expenses and ensure timely, accurate submission of required documentation.
- Participate professionally in required meetings, conference calls, and internal forums.
- Collaborate effectively with internal stakeholders to support territory initiatives and commercial priorities.
- Demonstrate flexibility to work non‑standard hours and perform reasonable ad‑hoc duties as needed.
Analytical & Commercial Responsibilities
- Analyze wholesaler and travel‑agent account profiles to identify opportunity, prioritize relationships, and focus efforts on high‑potential partners.
- Develop account‑specific sales strategies using relevant data to guide call planning, engagement approach, and content.
- Segment and prioritize partners based on performance, market opportunity, brand alignment, and growth potential.
- Customize presentations and messaging using insights and independent judgment to ensure relevance and impact.
- Review performance trends with partners to understand drivers of growth or decline and identify new business opportunities.
- Leverage market insights and advisor feedback to refine property positioning and make the resort portfolio easier to understand, recommend, and sell.
Skills & Qualifications
- 3–5 years of relevant sales experience within the hospitality or travel industry
- Strong relationship‑building and stakeholder‑management skills, with the ability to engage and influence wholesalers and travel agents across multiple channels
- Established network of travel advisors, host agencies, consortia, and/or wholesale partners within the designated territory, with the ability to activate relationships quickly
- Proven ability to confidently represent a diverse portfolio of all‑inclusive and resort properties with strong brand alignment
- Excellent communication and presentation skills, both in‑person and virtual, with the ability to tailor messaging to different audiences
- Effective storyteller with the ability to translate resort experiences, product features, and value propositions into engaging, easy‑to‑sell narratives
- Strong product knowledge and attention to detail, including room categories, inclusions, guest fit, and competitive differentiation
- Experience delivering engaging educational sessions and trainings that build advisor confidence and advocacy
- Solid understanding of the Mexico and Caribbean all‑inclusive and resort landscape and current leisure travel advisor needs
- Strong organizational and planning skills, with the ability to manage a broad territory, multiple priorities, and frequent travel
- Commercially minded, with the ability to identify opportunity, assess account potential, and prioritize efforts accordingly
- Comfortable working independently in a field‑based, remote role while collaborating effectively with internal teams
- High level of professionalism, accountability, and attention to detail
- Proficiency with CRM and reporting tools (e.g., Salesforce and Microsoft Office)
Benefits & Compensation
- Paid Time Off (PTO)
- 401(k) with 3% employer match (after probationary period)
- Fully employer‑paid medical, dental, and vision insurance
- Mobile phone allowance
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