This is a remote position.
India Market Entry (IME) is a leader in market entry strategy and business expansion in the
Education Sector in India. We excel in assisting international clients to establish themselves
in the Indian market. Our mission is to build lasting relationships with customers through
intelligent sales engagement, value-based selling, and deep market understanding.
We are looking for an Inside Sales Manager (Inbound – Higher Education & Corporate)
to qualify high-quality institutional and corporate enquiries and convert them into sales-ready
opportunities for our GTM and Sales teams.
About the Role
As an ISM – Inbound (Higher Education & Corporate), you will be the first point of contact
for paid marketing-generated enquiries from Higher Education institutions and Corporate
organisations.
You will engage with Deans, Directors, Vice Chancellors, Heads of Departments, HR
Leaders, L&D Heads and other institutional/business decision-makers, understand
their requirements, identify the relevant stakeholders and decision-making process, qualify
opportunities and schedule meetings with the GTM Marketing, GTM Sales, Sales
Enablement, Co-Founder or other relevant senior team members.
This is a sales-driven role with performance-linked incentives. You will own the inbound
lead journey from the initial enquiry through qualification, follow-up and meeting conversion.
Key Responsibilities
1. Inbound Lead Management
● Respond to every paid marketing-generated Higher Education and Corporate enquiry
within the defined SLA.
● Handle enquiries received through:
○ Google Ads
○ Meta Campaigns
○ Website Forms
○ Landing Pages
○ Webinars
○ Email
○ WhatsApp
○ Phone Calls
○ Referral Campaigns
● Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
2. Lead Qualification
● Qualify enquiries from:
○ Universities and Colleges
○ Higher Education Institutions
○ Business Schools and Professional Institutions
○ Corporate Organisations
○ HR / L&D Functions
○ Training and Capability Development Teams
● Understand the organisation's requirements, business need, buying timeline, budget
indicators and decision-making process.
● Identify and engage the relevant decision-makers and influencers.
● Conduct effective discovery conversations to understand the requirement before
scheduling a meeting.
● Recommend the relevant IME solution based on the prospect's needs.
3. Senior Stakeholder Engagement
● Communicate confidently with senior stakeholders such as Deans, Directors, Vice
Chancellors, HODs, HR Heads, L&D Heads and Business Leaders.
● Establish the business context and understand the stakeholder's priorities.
● Position the relevant solution clearly and professionally.
● Build sufficient interest and trust to move qualified prospects to the next stage.
4. Meeting Scheduling & Lead Conversion
● Schedule qualified meetings with GTM Marketing, GTM Sales, Sales Enablement,
Co-Founder or other relevant team members.
● Ensure meetings are scheduled only after appropriate qualification.
● Follow up rigorously with leads and prospects to maximise lead-to-meeting
conversion.
● Ensure no qualified opportunity is lost due to delayed or incomplete follow-up.
5. CRM Management & Reporting
● Maintain accurate CRM records, lead status, follow-up schedules and meeting notes.
● Record all relevant interactions and qualification information.
● Ensure 100% CRM hygiene and timely updating of activities.
● Prepare and share regular reports on inbound leads, qualification, follow-ups,
meetings and conversions.
6. Follow-up & Pipeline Movement
● Conduct structured and persistent follow-ups with qualified leads.
● Track prospects through the funnel from Enquiry → Qualification → Meeting →
Opportunity.
● Identify stalled or ageing leads and take appropriate action.
● Work closely with the GTM/Sales team to ensure smooth handover of qualified
opportunities.
7. Feedback & Continuous Improvement
● Capture recurring customer requirements, objections and market feedback.
● Share insights with Marketing, GTM and Product teams to improve campaigns,
messaging and propositions.
● Identify opportunities to improve inbound lead quality, qualification and conversion.
Requirements
Candidate Profile
Experience
● 2–5 years of experience in B2B Inside Sales, Inbound Sales, Institutional Sales,
EdTech Sales, Corporate Sales or Lead Qualification.
● Experience handling paid marketing-generated inbound leads is strongly
preferred.
● Experience engaging with senior stakeholders in Higher Education or Corporate
organisations is an advantage.
Preferred Industry Exposure
● EdTech
● Higher Education
● Corporate Learning & Development
● Education Services
● LMS / Learning Technology
● Professional Education
● Training & Capability Development
● Educational Publishing / Assessment
Skills Required
● Excellent communication skills in English; Hindi would be an advantage.
● Strong telephone-based lead qualification and consultative selling skills.
● Comfortable speaking with senior decision-makers.
● Strong discovery, questioning and objection-handling skills.
● CRM experience such as Zoho CRM, Salesforce, HubSpot, LeadSquared or
equivalent.
● Excellent follow-up discipline and time management.
● Strong attention to detail and CRM hygiene.
● Comfortable working in a target-driven environment.
● Able to handle a high volume of inbound enquiries and calls.
● Strong ability to understand customer needs and position solutions appropriately.
Preferred Market Exposure
Preference will be given to candidates with experience working with Higher Education
institutions and Corporate organisations in Delhi NCR, Mumbai, Bengaluru or Hyderabad
Candidates with an existing network or exposure to Deans, Directors, VCs, HODs, HR
Heads, L&D Heads and other institutional/business decision-makers will have an added advantage.
— Sarah J.
·
Marketing Manager
★★★★★
Verified
