Develop and execute performance-oriented digital B2C and B2B marketing strategies to strengthen brand presence and sales for an OTC product portfolio. Manage digital campaigns across various channels, including Google Ads, Amazon Ads, and social media, while monitoring KPIs to optimize the customer journey.
The B2B Marketing Manager is responsible for managing customer communication, content generation, and the development of personalized B2B campaigns for pharmacy and hospital segments. They will also oversee marketing automation tools, manage budgets, and monitor the performance of marketing activities to drive growth.
Responsible for the independent management and development of a defined pharmacy customer portfolio in Germany to increase sales of generic medicines. This involves proactive telephone outreach, analyzing customer needs, and collaborating with internal teams to ensure optimal customer care.
