RSA Conference

The role serves as the primary analytics partner for Conference and Membership Marketing to drive acquisition, engagement, and revenue growth. Responsibilities include building reporting frameworks, developing attribution models, and providing executive-level insights via Tableau dashboards.

Build and optimize the marketing technology infrastructure while managing the operations and performance of the website and email channels. Oversee tracking, analysis, and SEO strategies to drive organic traffic and measurable business impact.

Lead and transform RSAC's portfolio of executive communities into a sustainable, revenue-generating line of business. Oversee high-value programming for CISO and fraud communities while expanding global reach and year-round engagement.

The Email & Web Specialist will be responsible for the technical execution of digital marketing, focusing on building and deploying email programs and developing website pages. This role requires collaboration with the Email Marketing Manager and Website Marketing Manager to ensure all digital touchpoints are polished and effective.