You will lead the creation of data-driven content, including the annual benchmarking study and executive presentations. Additionally, you will collaborate with cross-functional teams to maximize content reach through various channels like SEO, social media, and partner marketing.
Own and optimize account-based campaigns for high-priority target accounts across paid channels, personalized outreach, events, direct mail, and content distribution. Convert account signals into meetings and pipeline, measure campaign performance with Marketing Operations, and collaborate with Sales to improve lead quality and results.
The Product Marketing Manager will own end-to-end product launches and develop messaging tailored to specific verticals and buyer personas. They will collaborate with the GTM team to create sales assets, manage product content, and optimize marketing performance.
You will own the data, systems, and tooling that power the account-based marketing motion, including account scoring and research. You will also build and maintain AI research agents and manage the GTM tech stack to ensure accurate reporting and lead prioritization.
