You will take full ownership of the marketing automation infrastructure and optimize data flows across various ad platforms. Additionally, you will collaborate with cross-functional teams to streamline marketing operations and implement scalable automation solutions.
You will own the end-to-end growth funnel strategy, including acquisition, landing pages, and app onboarding. Additionally, you will lead experimentation roadmaps and market research to drive product scaling and team development.
You will create and iterate on AI-generated performance creatives for paid social channels to drive user acquisition. This involves collaborating with the growth team to test hypotheses and optimize ad performance based on data metrics.
You will own and scale the performance marketing function, driving international expansion through paid acquisition across Meta, Google, and TikTok. You will also build and lead a high-performing team while partnering with product and design teams to optimize growth strategies.
Develop and test creative concepts across paid social channels like Meta and TikTok to drive acquisition. Collaborate with cross-functional teams including AI content creators and product managers to analyze performance metrics and iterate on creative strategies.
Build and optimize user funnels and landing pages to maximize conversions and reduce user friction. Drive structured experimentation and research new markets to support global scaling and GTM strategies.
The role involves launching and optimizing advertising campaigns across Meta and Google Ads to acquire users globally. You will analyze campaign performance, test creatives and audiences, and collaborate with product teams to improve traffic quality.
Create short-form and long-form AI-generated educational and entertainment content for social media platforms focusing on mental health. Collaborate with the product team to test content hypotheses and iterate based on performance analytics.
