The UGC Manager will source and manage partnerships with influencers and creators to scale the brand, particularly in the Ukrainian market. They will also analyze content performance, manage budgets, and initiate creative formats to drive engagement.
Design, launch, and optimize multi-channel user communication campaigns including email, push, and in-app messaging. Analyze performance metrics and conduct A/B tests to improve conversion, retention, and overall user experience.
Manage the end-to-end hiring process, including proactive sourcing and candidate engagement. Partner with hiring managers to understand team needs and utilize recruiting analytics to forecast and improve hiring outcomes.
You will drive the entire development cycle from identifying user problems to launching finished solutions into production. You will collaborate with the product team and CEO to build AI-powered experiences and improve the product's functionality.
You will take full ownership of the marketing automation infrastructure and optimize data flows across various ad platforms. Additionally, you will collaborate with cross-functional teams to streamline marketing operations and implement scalable automation solutions.
You will create and iterate on AI-generated performance creatives for paid social channels to drive user acquisition. This involves collaborating with the growth team to test hypotheses and optimize ad performance based on data metrics.
Develop and test creative concepts across paid social channels like Meta and TikTok to drive acquisition. Collaborate with cross-functional teams including AI content creators and product managers to analyze performance metrics and iterate on creative strategies.
Create short-form and long-form AI-generated educational and entertainment content for social media platforms focusing on mental health. Collaborate with the product team to test content hypotheses and iterate based on performance analytics.
