Manara

The Senior Growth Copywriter will own all written content across multiple programs and channels, focusing on producing high volumes of copy variants using AI-assisted workflows for ads, emails, landing pages, and social content. Key tasks include adapting messaging for MENA markets, collaborating on A/B testing, and maintaining brand voice consistency.

The manager will own the end-to-end paid media strategy across six platforms in Egypt, KSA, and UAE, focusing on building an AI-augmented acquisition engine and optimizing for activation metrics, not just signups. This role also encompasses owning the activation and retention funnel through email and WhatsApp nurture sequences to convert signups into active learners.