You will build the influencer marketing channel from scratch, managing the entire lifecycle from sourcing and negotiation to campaign execution and performance measurement. Your primary goal is to drive acquisition through influencer partnerships while maintaining a focus on CPA and ROI.
You will own the end-to-end creative strategy across multiple SaaS products and international markets, managing the entire production chain from audience research to performance analysis. You will act as the central point of contact between media buyers, internal editors, and external production partners to deliver high-performing creative assets.
You will be responsible for the end-to-end product experience, from initial user research and discovery to interface design and post-launch iteration. You will collaborate closely with product and development teams to deliver high-quality, data-driven solutions while leveraging AI tools in your daily workflow.
Build and grow the company's Data Warehouse by developing ETL/ELT pipelines and modeling payment and product data. Create clear dashboards for business teams and implement data validation tests to ensure reliable reporting.
