VP of Growth and Market Development

• You will define and lead Sycurio's growth strategy, ensuring marketing, business development, customer expansion and ecosystem initiatives work together to create sustainable pipeline and revenue growth.
• A key part of the role will be developing a structured approach to growth within our existing customer base. This includes identifying whitespace opportunities, expanding relationships beyond traditional contact-centre stakeholders and creating targeted programs that drive adoption across new use cases, teams and channels.
• You will also lead the development of an ecosystem growth strategy, strengthening existing partnerships while identifying new opportunities across contact-centre platforms, conversational AI providers, payment service providers, cloud platforms, telecommunications providers and adjacent technologies. Success will be measured not only by awareness and engagement, but by the creation of partner-sourced and partner-influenced pipeline.
• Alongside this, you will continue to lead demand generation and growth marketing activities, ensuring clear alignment between market opportunities, pipeline generation and commercial outcomes.
• This role is not simply about generating more demand. It is about creating a growth organisation that can adapt faster, learn faster and identify opportunity earlier than competitors.
• The successful candidate will bring a modern approach to growth, leveraging data, technology and automation to improve how we understand customers, develop markets, engage buying groups and create revenue opportunities across new prospects, existing customers and strategic partners.
• Their focus will be on building repeatable competitive advantage through smarter systems, stronger insight and more effective execution.

• You will have significant experience leading growth within a B2B SaaS, payments, customer experience or technology business, with a proven track record of building pipeline and revenue at scale.
• You should bring a combination of strategic thinking and operational execution, with experience developing new markets, engaging complex buying groups and creating repeatable growth motions. Experience driving customer expansion and ecosystem-led growth is particularly important.
• You will be comfortable operating in a scale-up environment, leading distributed teams (supporting Indian timezone) and working closely with executive stakeholders. Most importantly, you will be motivated by building something new and creating growth where others see complexity.

30 Days: Understand and Diagnose

Build a deep understanding of Sycurio's market position, growth opportunities and commercial priorities.

• Established strong relationships with key stakeholders across the executive team, Sales, Product, Customer Success and Revenue Operations.
• Completed a comprehensive assessment of current growth performance across new customer acquisition, customer expansion and ecosystem channels.
• Evaluated the current customer base to understand penetration, stakeholder coverage and expansion potential.
• Assessed the existing partner ecosystem and identified opportunities to strengthen or expand strategic relationships.
• Reviewed current growth processes, technology stack and use of data, automation and AI to support pipeline generation.
• Identified key growth constraints, immediate opportunities and areas requiring investment or focus.

60 Days: Define the Strategy & Activate Priorities

Translate insights into a clear growth plan and begin execution.

Success looks like:

• Present a unified growth strategy aligned to revenue objectives and built around:
  • New customer acquisition
  • Existing customer expansion
  • Ecosystem-led growth
• Defined target buyer groups beyond the traditional contact-centre audience, including priorities across Payments, Customer Experience, Digital, Technology and Transformation functions.
• Completed stakeholder and whitespace analysis across a defined group of priority customer accounts.
• Established a framework for customer expansion and account-based growth.
• Identified priority ecosystem segments and agreed an activation plan for key strategic partners.
• Introduced initial improvements to growth processes, reporting and intelligence capabilities to improve visibility of opportunities and buying signals.

90 Days: Build Momentum & Demonstrate Impact

Demonstrate that the foundations of the new growth model are in place and beginning to generate measurable results.

Success looks like:

• A clear and repeatable growth operating model is established across all three growth engines.
• Priority customer accounts have been mapped, key whitespace opportunities identified and targeted expansion programmes launched.
• New buyer personas are operationalised across marketing, BDR and sales activities.
• Strategic ecosystem partners have been engaged with joint plans established and initial pipeline activity underway.
• Early pipeline generation is visible across new customer acquisition, customer expansion and ecosystem growth initiatives.
• A more intelligence-led growth capability has been established, improving how the business identifies opportunities, prioritises activity and coordinates execution across teams.
• Recognised by the leadership team as a trusted growth leader with a clear plan for scaling the next phase of the business.