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AI Summary

The role involves managing assigned regional accounts to increase penetration and developing relationships with key influencers to promote university programs. The manager will also execute outreach strategies, attend events, and analyze partnership performance metrics.

Territory Engagement Manager
American Public University/American Military University

This role is responsible for the development of an assigned regional territory. The role may have assignments from the following sectors public safety, corporate, state and local government, federal, and/or third-party partners. The ideal candidate will be responsible for establishing new leads, contacts, and accounts through multiple avenues. They will also be responsible for strengthening relationships that allow for engagement opportunities that includes the promotion of American Public University and American Military University (APU/AMU) and its programs to accounts and prospective students associated with those accounts. The selected candidate will establish and maintain relationships with organizations across industries, and key influencers to include executives, senior corporate leaders, mid-level managers and counterparts within the University. This role will have event activity goals within each month. The role requires attendance and representation at APU/AMU events and ceremonies.

This is a remote role with travel expectations both regionally and nationally in the greater Baltimore, MD/Washington, D.C. metropolitan areas, including Northern Virginia and Maryland (DMV).

This role reports to the Director of Strategic Partnerships. External contacts may include executive, senior and mid-level managers, centers of influence, and key influencers at private corporations, government organizations, associations across multiple industries, and current and prospective students. Internal contacts may include fellow APU/AMU employees up to and including the executive level and APU/AMU students.

Responsibilities: 

  • Manages assigned accounts working to increase account penetration.
  • Develops and enhances relationships with key influencers and stakeholders within assigned accounts.
  • Seeks out and establishes key outreach opportunities to promote the University and its programs through collateral, events, communications, content, placements, distinctions, etc.
  • Establishes quarterly goals and tactics to achieve those goals for key accounts.
  • Creates and collaborates to create key items for events and outreach opportunities.
  • Maintain the onboarding, launch and continual activation of their assigned accounts.
  • Obtain and analyze metric and reporting data on partnership performance.
  • Develop and execute strategies to bring enhanced experiences and success to partners to meet their employee development needs through account management and establishing awareness for opportunities for their business development counterpart.
  • Maintains confidentiality of all APUS information.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining professional networks; participating in professional organizations.
  • Documents all account management using customer Sales Force.
  • Prepare briefings and present information to internal and external stakeholders regarding trends, issues, and opportunities.
  • Works closely in a team with designated APUS business develop and marketing professionals for responsible market sector.
  • Strong listening and presentation skills.
  • The ability to “think on their feet.”
  • Must have excellent verbal, written, communication and interpersonal skills with a strong customer focus.
  • Must be proactive, self-motivated, and possess the ability to motivate others.
  • Account Management and Sales Force system knowledge.
  • Ability to manage and grow existing accounts.
  • Ability to audit account health, identify service gaps, and act expeditiously to remedy.
  • Ability to establish priorities among multiple tasks.
  • Ability to operate independently to accomplish the assigned mission.
  • Ability to translate general mission guidance into specific actions.
  • Ability to make logical decisions that support the intended objective, considering the best interests of APUS.
  • Professionalism and a high degree of emotional intelligence with forward-thinking problem solving and resolution management skills.
  • Ability to anticipate, embrace, and manage change as appropriate.
  • Ability to manage expenses to assigned budget.
  • Strong digital research skills, ability to find, absorb and analyze market information and recognize patterns and trends quickly and accurately.
  • Performs other duties as assigned.

Requirements:

  • Bachelor’s Degree from an accredited institution required, master’s degree preferred
  • Prior account management experience in an academic setting preferred.
  • Individuals with first responder sales or outreach experience are preferred
  • Four to six years’ experience with demonstrated success in account management, business development, corporate outreach or lead generation; preferably in the education industry.
  • Must be fluent in Microsoft Office applications and use standard electronic resources.
  • Experience with Salesforce.com preferred. 

About Us: 

American Public University System (APUS) is an Online University based in Charles Town, WV.  Our University has over 100,000 students.  Our emphasis is educating our nation’s military and public services communities with quality and affordable education.  APUS provides partnership and commitment in helping students realize the dream of a higher education and the opportunities that brings.  

It is the policy of American Public University System (APUS) to afford equal opportunity to all qualified persons.  We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment.  American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

Pay Transparency Statement

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  Please send an email to recruiting@apei.com.

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