Sr. Marketing Mgr, Paid Social

About the Team

At Stitch Fix, we are committed to a customer-centric, insights-driven approach to marketing. Our Growth and Media team combines experimentation, rigorous data analysis, and creative storytelling to drive scalable, efficient growth. We manage a substantial marketing investment across digital and traditional channels, leveraging performance insights to inform strategic decisions, optimize campaign effectiveness, and maximize return on investment. Through close collaboration with Brand Marketing, Creative, Data Science, Product, and Finance, we develop and execute integrated marketing strategies that deliver measurable business results.

About the Role

As Senior Manager, Paid Social at Stitch Fix, you will lead our Paid Social function, overseeing a team of four and driving the strategy, investment, execution, and performance of our paid social channels, including Meta, TikTok, Pinterest, Reddit, YouTube, and emerging platforms.

This is a strategic, analytical, and hands-on leadership role that requires the ability to translate business priorities into effective marketing strategies while maintaining a strong understanding of campaign performance and execution. You will balance long-term planning with day-to-day optimization, develop a high-performing team, and use data and insights to drive informed investment decisions.

Working closely with Brand, Creative, Data Science, Analytics, Product, Finance, and other cross-functional partners, you will develop strategies that strengthen brand awareness, acquire and reactivate high-value clients, support retention, and drive profitable growth.

Responsibilities:

• Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget across established and emerging platforms. Own investment allocation, budget pacing, and optimization decisions to achieve business growth and efficiency targets.
• Lead, coach, and develop a team of four paid social marketers. Establish clear priorities, performance expectations, and accountability while providing ongoing feedback, supporting professional development, and empowering independent decision-making.
• Independently analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools. Identify performance trends, diagnose underlying issues, and translate findings into actionable recommendations that improve marketing effectiveness and business results.
• Partner with Data Science and Analytics to strengthen audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement. Develop and execute a structured testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities.
• Partner with Brand, Creative, Organic Social, Influencer, and Product teams to develop integrated marketing campaigns, align audience and messaging strategies, and support product launches, promotions, sponsorships, and other business priorities.
• Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation. Communicate results, risks, opportunities, and recommendations to support informed business decisions.
• Identify and implement opportunities to improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies. Evaluate new tools and capabilities to strengthen campaign effectiveness, reporting, and team productivity.

About You

You are a curious, client-focused leader who asks thoughtful questions, digs into the data, and keeps client needs at the center of strategy and decision-making. You are a clear, influential communicator who can align cross-functional partners, develop and advocate for your team, and translate complex performance insights into action. Given the breadth and pace of the role, you excel at prioritizing effectively, making thoughtful tradeoffs, and balancing hands-on involvement with empowering others to own their work.

Requirements:

• 8+ years of experience in performance marketing, with extensive expertise in paid social and at least 2 years of experience leading, coaching, and developing teams.
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms such as Meta, TikTok, Pinterest, Reddit, and YouTube, with accountability for campaign performance and measurable business results.
• Strong analytical capabilities, with the ability to independently evaluate complex performance data, identify underlying trends, assess opportunities, and translate insights into actionable business recommendations. Proficiency with advertising platforms, business intelligence tools, and spreadsheets.
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.
• Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking. Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer.
• Proven ability to manage competing priorities, exercise independent judgment, and make strategic decisions that balance business objectives, available resources, and performance outcomes.
• Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization.
• Strong creative and integrated marketing judgment, with experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams.
• Excellent communication and stakeholder management skills, with the ability to present complex performance insights, influence decisions, and build alignment across teams and senior leadership.
• Demonstrated leadership capabilities, including setting clear expectations, developing talent, providing actionable feedback, and driving accountability for team and business results.
• Experience leveraging AI, automation, and emerging marketing technologies to improve campaign performance, analytical capabilities, and operational efficiency, with the ability to evaluate and responsibly implement new solutions.

Nice to Have:

• Past experience advertising a subscription or multi-sided marketplace product, particularly those with complex client journeys or recurring revenue models.
• Experience developing differentiated strategies for distinct business lines, audiences, or client segments with different needs, behaviors, economics, and creative considerations.
• Familiarity with first-party data, CRM audiences, product feeds and catalogs, server-side measurement, conversion APIs, identity and signal-quality considerations, and privacy-related changes affecting digital advertising.

You’ll love working at Stitch Fix  because you will…

• Fuse human creativity and styling expertise to redefine personalized retail.
• Set a high bar for our craft and drive measurable impact across fashion, tech, and data science.
• Actively leverage AI and modern tech to evolve how work gets done.
• Lead with innovation, think boldly, and aren't afraid to challenge conventional retail norms.
• Win together in a collaborative, low-ego environment where diverse perspectives are celebrated.
• Be client obsessed by putting our customers at the heart of every decision to deliver unmatched personalization and trust.
• Support our team with competitive compensation packages, comprehensive benefits, and meaningful career growth.