Sr. Marketing Campaign Lead

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

You will be responsible for supporting and strengthening our pipeline and business growth. Your impact will be on top-of-the-funnel marketing and on lead generation campaigns. You will develop marketing plans and campaigns, including but not limited to: email, paid media, paid social, webinars, podcasts, influencer efforts, and anything else you anticipate will work. As a strategic member of the marketing organization, working closely with Sales and Product Marketing stakeholders, the Sr. Marketing Campaign Lead plays a strategic role on the design, orchestration, and delivery of the lead generation programs, as well as measuring and reporting results and success metrics.

WHAT YOU'LL DO

• Support the growth of Fortra's Managed File Transfer business by planning and executing integrated marketing campaigns for GoAnywhere MFT and Globalscape EFT, driving demand, customer engagement, and pipeline generation.
• Own annual and quarterly marketing campaign strategy for GoAnywhere and Globalscape, including product launches, industry campaigns, thought leadership initiatives, customer acquisition programs, and pipeline acceleration activities.
• Support Sales by generating new, well-targeted leads and promoting our brand and products across our vertical markets. Contribute to the development, implementation and optimization of lead nurturing and ABM programs, measuring progress and conversions
• Expands partner sales and marketing capabilities through disciplined joint marketing activities, tailored content, toolkits, updates in the Partners Portal, and regular training to support aligned execution and message consistency
• Develop, execute, and manage comprehensive Marketing Plans for integrated multitouch marketing campaigns, including advertising, webinars, emails, landing pages, content syndication, social media, trade shows, seminars, articles and more…, in close collaboration with the Sales, BDRs, Product, Partners, Customer Advocacy and Marketing teams
• Partner with Product Marketing, Product Experts, Partners, and Sales Teams to produce all campaign-related materials, such as industry briefs, guides, eBooks, whitepapers, customer stories, web updates, social media, use cases, and more. Develop and re-purpose relevant marketing content and materials as needed
• Ensure materials are completed on time and campaigns are executed as scheduled, avoiding any delays that would negatively impact on the sales pipeline
• Make sure that all campaign materials, website, online contents, and emails have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of technical solutions; Intimately understand MFT products and applications, and how each client aligns with them
• Coordinate the demand generation marketing campaigns with BDR and Sales to guarantee proper and swift follow-through and eliminate the risks of losing potential opportunities. Brief BDR and Sales teams prior to campaigns launches, to ensure alignment and optimization of results
• Actively tracks the results of the deployed marketing activities and seek improvements to implement for future campaigns; Monitor leads and opportunities conversions, and pipeline velocity; ensures leads are rapidly followed up and called back
• Manage budget planning, execution, and ROI tracking, forecasting and reporting, ensuring funds are strategically allocated across marketing campaigns and high-impact partner-led demand generation activities
• Continuously learn, to become a market expert within the marketing team regarding the customers, personas, industries, events, professional associations, and local media related to the designated scope
• Stay ahead of global industry trends and best practices related to demand generation and multi-channel marketing
• Perform all other duties and tasks as assigned by supervisor or manager

QUALIFICATIONS

• Bachelor’s degree in business or technology. Master’s degree a plus
• 5+ years previous experience in Field Marketing / Demand Generation for B2B technology products/solutions
• 3+ years’ recent experience working in B2B Marketing for a mid-sized to large global technology company is a very significant plus
• Marketing experience executing B2B marketing activities for product launches and/or lead generation
• Previous B2B customer-facing experience as Sales or Presales is a plus
• Strong customer focus and business acumen; has a passion for business value
• Hands-on, adaptable and agile
• Relationship-building and negotiation
• Organized, analytical skills
• Good project management abilities, can prioritize multiple projects
• Familiar with CRM (D365, SFDC) and MarTech (6Sense, Hubspot, Pardot, Marketo…)
• Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel)

This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.

 

We are an equal opportunity employer and encourage applications from candidates of all backgrounds.  We do not require “Canadian work experience”; all relevant experience will be considered. This posting is for a new position.

Expected Compensation: C$75,000 – C$95,000

Ready to join us? Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.