Sr Director, Marketing, Americas

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The Opportunity

Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across New Equipment, Modernization, and Service. As we accelerate our growth transformation, marketing is evolving into a critical commercial engine—driving demand, enabling sales, and strengthening customer engagement.

We are seeking a Senior Director, Regional Marketing to lead the execution of global marketing strategy at the regional level, ensuring strong alignment with commercial priorities and delivering measurable pipeline and revenue impact.

This is a high-impact leadership role responsible for translating strategy into execution, building high-performing regional teams, and enabling a data-driven, digitally enabled, and commercially focused marketing engine.

Why This Role Matters Now

• Critical to driving pipeline growth and commercial execution at the regional level
• Enables stronger alignment between marketing and sales
• Key role in scaling Account-Based Marketing (ABM) and demand generation globally
• Opportunity to modernize marketing capabilities, technology, and data-driven decision making
• Direct impact on revenue growth, customer engagement, and brand strength

24–36 Month Mandate

• Establish a best-in-class regional marketing model aligned to sales priorities
• Drive demand generation and pipeline creation with measurable impact
• Scale Account-Based Marketing (ABM) for strategic and enterprise accounts
• Strengthen marketing and sales alignment on accounts, pipeline, and conversion
• Embed data, insights, and performance management into all marketing activities
• Optimize marketing technology, processes, and ROI across regions

Key Responsibilities

Regional Go-to-Market Strategy

• Shape and execute the regional go-to-market strategy, aligned with commercial priorities, target industries, and key accounts
• Translate global marketing strategy into locally relevant, high-impact execution plans
• Ensure alignment between marketing, sales, and product priorities

Demand Generation & Pipeline Growth

• Drive integrated, multi-channel demand generation campaigns targeting high-value B2B customers
• Deliver measurable pipeline creation and revenue contribution
• Scale and lead Account-Based Marketing (ABM) programs for strategic accounts

Sales Partnership & Commercial Alignment

• Partner closely with regional sales leadership to align on account priorities, pipeline targets, and conversion strategies
• Ensure tight integration between marketing activities and sales execution
• Support sales teams with targeted insights, campaigns, and enablement

Customer Insights & Market Intelligence

• Deliver data-driven insights on customer segments, buying behavior, and competitive dynamics
• Refine targeting, messaging, and value propositions based on insights
• Support more effective commercial decision-making and campaign effectiveness

Campaign Execution & Performance Management

• Oversee execution of regional campaigns and programs, ensuring strong ROI and performance
• Track and manage marketing KPIs (pipeline, lead quality, conversion, revenue impact)
• Continuously optimize campaigns using data and performance insights

Brand, Content & Customer Experience

• Ensure consistency of brand, value proposition, and messaging across all touchpoints
• Align marketing content and communications with customer lifecycle and commercial priorities
• Coordinate across teams to deliver a seamless customer experience

Marketing Technology & Operational Excellence

• Optimize marketing technology ecosystem (CRM, automation, lead management)
• Improve processes, data quality, and operational efficiency
• Drive increased visibility into performance and ROI

Team Leadership & Capability Building

• Lead and develop a high-performing regional marketing organization
• Build capabilities in digital marketing, analytics, and commercial partnering
• Foster a performance-driven, collaborative, and customer-focused culture

Success Measures

• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
• Pipeline generated and influenced
• Campaign ROI and conversion rates
• Account engagement (for ABM programs)
• Sales alignment and stakeholder satisfaction

Ideal Candidate Profile

Experience

• 12–15+ years in B2B marketing, demand generation, or commercial roles
• Experience in global, matrixed organizations with strong regional execution
• Proven track record of delivering pipeline growth and revenue impact
• Experience with ABM, digital marketing, and CRM/marketing technology platforms

Capabilities

• Strong commercial acumen and understanding of B2B sales dynamics
• Data-driven mindset with ability to translate insights into action
• Expertise in demand generation, pipeline management, and campaign execution
• Strong stakeholder management and ability to influence across functions
• Leadership capability to build and scale high-performing teams

Organizational Scope

• Leadership of regional marketing teams (managers and specialists)
• Coverage across key global regions (Americas, EMEA, APAC)
• Close partnership with Sales, Product, and Global Marketing
• Accountability for regional marketing performance and pipeline contribution

Impact

This role is central to transforming marketing into a true growth engine at Otis. By aligning closely with sales, leveraging data and technology, and executing high-impact campaigns, the Senior Director will drive pipeline, revenue growth, and stronger customer engagement across regions.

The salary range for this role is $200,000-$240,000.  Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext! 

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