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The Senior Demand Generation Manager will own and execute multi-channel marketing campaigns to drive pipeline and revenue growth for the Right Click Tools product line. This role involves designing campaign strategies, managing cross-functional execution, and measuring performance to optimize business outcomes.
About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.
About the Role:
Recast Software is looking for a Senior Demand Generation Manager to drive the execution of integrated marketing campaigns for our Right Click Tools product line. Reporting to the Senior Manager, Marketing Endpoint Management, this role will take the strategic vision for the product and turn it into high-impact campaigns across channels that generate qualified pipeline, accelerate opportunities, and contribute directly to revenue growth and customer expansion.
You’ll lead the execution of campaign initiatives including email, webinars, digital programs, field events, and ABM plays. You’ll work closely with the Web & Brand and Revenue Operations teams to bring your campaigns to life with compelling content, smart segmentation, and seamless execution, and ongoing measurement.
This is a hands-on role ideal for someone who loves seeing strategy come to life, thrives in cross-functional environments, and is passionate about connecting marketing activity to measurable pipeline and revenue impact.
Success in this role requires the ability to think strategically, operate independently, influence key stakeholders without direct authority, and execute campaigns with excellence from planning through measurement and optimization.
\nOwn and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
Measure and optimize campaign performance using data and insights to drive continuous improvement
Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance
Manage timelines, deliverables, and stakeholders across multiple projects simultaneously
6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes
Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
Highly organized with excellent project management skills and attention to detail
Creative thinker with a collaborative mindset and a bias for action
Proven ability to influence stakeholders and drive alignment across cross-functional teams
Experience in IT, cybersecurity, or enterprise software is a plus
Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus
Why do we love working at Recast?
It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws.
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