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The Social Media Marketing Specialist will plan and manage social media calendars across multiple platforms while creating engaging content tailored to the iGaming industry. They will also coordinate influencer collaborations, moderate community discussions, and track performance metrics to optimize reach and conversions.
David Kennedy Recruitment is working with a Cyprus-based digital services company providing B2B marketing, technology, analytics and operational support to international brands that is seeking to onboard a Social Media Marketing Specialist to join their team.
The successful candidate will support an iGaming project focused on Latin American markets, managing social media activity, creating engaging content and growing the project’s online presence across multiple platforms, within the limits of a regulated industry.
Position: Social Media Marketing Specialist
Location: Worldwide
Employment type: B2B agreement
Duties & Responsibilities
Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels
Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights and promotional posts
Manage community channels by replying to comments and direct messages, moderating discussions and escalating support issues to the appropriate team
Coordinate giveaways, contests and ambassador or influencer collaborations with the Marketing and Affiliate teams
Track and report on reach, engagement, follower growth, click-through rates and contribution to conversions
Test new formats, hooks and posting times, using performance insights to improve results
Monitor competitors and platform trends in the iGaming industry.
Requirements
At least 2 years’ experience in social media marketing
Previous experience in iGaming / betting industry, with exposure to LATAM markets, is mandatory
Fluent in both Russian and English
Hands-on short-form video editing skills using CapCut, Premiere Pro or similar tools
Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social or Hootsuite
Understanding of how Meta, TikTok, X and Google restrict iGaming advertising, with the creativity to build organic reach within those limits
Strong feel for meme culture and a sharp sense of humour
Strong attention to detail, speed and accuracy, able to meet tight deadlines during live events
Benefits
Performance-based bonus
Access to industry events and conferences
Fast-paced, entrepreneurial and supportive team environment
And many others!!!
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