Senior User Acquisition Manager (Meta Ads)

• Own the Meta Ads direction end-to-end: strategy, budget, campaign structure, and results

• Plan, launch, and scale campaigns within ROAS, Spend, and CAC targets

• Partner with the Creative team on hypotheses, briefs, and creative performance analysis

• Run systematic A/B tests across creatives, audiences, landing pages, funnels, and bidding strategies

• Analyze campaign results and shape requests to the Marketing Analytics team for deeper insights

• Automate routine buying processes using auto-rules, scripts, and AI tools

• Test and scale adjacent channels, such as Snapchat Ads and TikTok Ads, as part of a multi-channel strategy

• Present strategy, results, and plans at internal checkpoints and product-marketing meetings

It's all about you

• 4+ years of experience in performance marketing or User Acquisition

• Deep hands-on experience with Meta Ads, from strategy to daily optimization

• Proven track record managing budgets of $300K+ per month

• Practical experience with Snapchat Ads or TikTok Ads

• Experience with web2web funnels: landing pages, prelanders, web attribution

• Strong data-driven mindset: fluent with CPM, CTR, CPA, CAC, ROAS, ROMI, LTV, and retention, and how they connect to financial results

• Confident working with BI tools such as Tableau, Power BI, or Looker Studio

• Experience automating buying processes through auto-rules, scripts, or custom tools

• A track record of scaling campaigns without losing efficiency

• Understanding of Tier-1 markets (US, CA, UK) and highly competitive niches

• Upper-Intermediate English or higher

• Active use of AI tools in daily work, with the ability to write clear prompts and critically evaluate results, applying AI to at least two areas: data analysis and insight generation, creative hypothesis generation and copywriting, or automation of routine tasks

Would be a plus

• Experience in the social discovery niche

• Experience with transactional or credit-based monetization models

• Experience mentoring or building a team from scratch

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

• 100% medical insurance coverage

• Sports and equipment reimbursement

• Team building events, corporate gifts, and stylish merch

• Financial and legal support

• Maternity Recovery Support Allowance

• Position retention and support for those who join the Armed Forces of Ukraine

• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule

• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

• 70% of our heads and leads have grown into their roles here – so can you!

• Performance-oriented reviews and Individual Development Plans (IDPs)

• Reimbursement for professional courses and English classes

• Corporate library, book club, and knowledge-sharing events

• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

• Intro call

• Technical interview

• Workshop

• Bar-raising interview

• Reference check

• Offer