Senior Meta Media Buyer (B2B Lead Generation – Recruiting/Staffing)
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AI Summary
The Senior Meta Media Buyer will plan, launch, optimize, and scale Meta ad campaigns targeted at B2B hiring decision-makers while executing A/B testing of various campaign elements. They will also build and manage conversion funnels and landing pages to enhance lead quality and reduce cost per acquisition.
Job Overview:
Meta Ads & Lead Generation:
We are hiring an experienced Meta Media Buyer to lead our B2B lead generation efforts focused on acquiring new clients for our recruiting agency. This is a role for someone who deeply understands the unique nuances of advertising for recruiting and staffing companies not general media buying.
The ideal candidate has proven experience running Meta ads, building funnels, creating landing pages, and executing A/B tests specifically for recruiting or staffing agencies, preferably in the U.S. market. We are looking for someone who has done this successfully for many years, understands the data, understands the ICP of recruitment clients, and can own our client acquisition engine end-to-end.
Key Responsibilities:
Meta Ads & Lead Generation:
- Plan, launch, optimize, and scale Meta ad campaigns targeted at B2B hiring decision-makers (founders, HR leaders, COOs, CEOs).
- Execute constant A/B testing of creatives, audiences, landing pages, messaging, and funnels.
- Develop high-converting lead generation strategies tailored specifically to the recruiting/staffing industry
- Build, manage, and optimize funnels and landing pages (LPs) designed to convert prospects into booked calls.
- Create and test multiple funnel variations to increase lead quality and reduce CPA.
- Collaborate with the internal team to refine messaging and improve overall campaign performance.
Reporting & Performance Tracking:
- Provide consistent reporting on campaign performance, insights, and opportunities for scale.
- Monitor KPIs and use data to make informed, proactive adjustments.
- Recommend strategies to improve cost-efficiency and lead quality.
Internal Growth:
- Work closely with leadership to align campaigns with business goals.
- Serve as the internal expert on paid B2B client acquisition for recruiting agencies.
Must Haves:
- Minimum 3–5+ years experience running Meta ads specifically for recruiting or staffing companies.
- Deep understanding of B2B lead generation funnels for recruitment agencies.
- Proven experience creating landing pages and full conversion funnels.
- Demonstrated success generating high-quality inbound leads for recruiting/staffing businesses.
- Strong A/B testing experience across creatives, audiences, and funnels.
- Experience running U.S. market campaigns for U.S.-based recruiting agencies.
- Ability to work independently, analyze data, and scale profitable campaigns.
- Excellent written and verbal communication skills.
Nice-to-Haves
- Experience with other paid channels (LinkedIn Ads, Meta Ads, Google Ads) for B2B recruiting.
- Knowledge of CRM systems and marketing automation tools.
- Creative skills for producing or guiding ad creative development.
- Previous remote-first work experience.
- Experience working with fast-growing agencies or startups.
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