Senior Media Buyer for Meta

Senior Media Buyer (Meta)

About Us & Your Role

AtlasBrands is a fast-growing, multi-brand direct-to-consumer (DTC) company focused on building, acquiring, and scaling supplement brands in the health and wellness industry.

We operate in a fast-paced, performance-driven environment where growth is measured by execution, profitability, and the ability to consistently identify and scale winning strategies. Our goal is to build a portfolio of up to 10 successful brands, each with strong customer acquisition systems and sustainable growth.

We're looking for a Senior Media Buyer (Meta) who can take complete ownership of paid advertising operations across our portfolio of supplement brands.

This is not a typical media buying role where you'll simply launch campaigns, monitor performance, and report numbers. You'll be responsible for managing the entire Meta advertising ecosystem, from campaign execution and account health to tracking infrastructure, performance analysis, and operational systems.

You'll work closely with Creative Strategists, Video Editors, and our Head of Web Experience & CRO to turn advertising data into actionable creative and business decisions.

A major part of this role is ensuring that our advertising operations run smoothly and efficiently. You'll take ownership of account administration, prevent and resolve ad rejections, maintain tracking accuracy, establish reliable launch processes, and build automations that eliminate repetitive manual work.

We're looking for someone who is highly analytical, technically capable, proactive, and comfortable operating with complete autonomy. Someone who doesn't wait for problems to arise before taking action and who knows how to turn data, systems, and technology into measurable business results.

If you've managed substantial Meta advertising budgets, scaled multiple DTC brands, navigated high-risk advertising environments, and built AI-powered tools to improve performance and efficiency, we'd love to hear from you.

What You'll Do

1. Own Meta Advertising Operations

• Take complete ownership of Meta advertising administration across multiple supplement brands.
• Manage campaign scheduling, naming conventions, destination URLs, creative uploads, and launch execution.
• Ensure all campaigns follow established operational standards and are launched accurately and on time.
• Monitor account restrictions, advertising policies, rejected ads, and account health.
• Establish systems that eliminate operational errors and reduce the need for manual oversight from other team members.
• Maintain organized advertising structures across multiple brands and ad accounts.

2. Manage Ad Rejections & Account Health

• Proactively identify the reasons behind ad rejections, account restrictions, and advertising account disablements.
• Develop and implement strategies to minimize rejected ads and protect advertising accounts.
• Investigate recurring policy violations and establish feedback loops to prevent similar issues.
• Manage appeals, account recovery processes, and contingency plans to minimize advertising downtime.
• Ensure rejected ads are reviewed and restored as quickly as possible.
• Develop backup processes and account recovery strategies to maintain advertising continuity.
• Work toward reducing rejected ads by 50% within the first 30 days and 90% within 60 days.

3. Analyze Performance & Turn Data Into Actionable Insights

• Monitor campaign performance across all brands, identifying trends, opportunities, and potential issues.
• Analyze advertising data to identify winning creatives, emerging trends, audience behavior, and opportunities for further testing.
• Look beyond obvious winners and identify advertisements that show early signs of potential.
• Evaluate performance across different customer avatars, markets, pain points, hooks, and creative angles.
• Translate advertising data into clear recommendations for Creative Strategists and Video Editors.
• Provide actionable feedback on creative iterations, messaging, hooks, and advertising concepts.
• Collaborate with the website and CRO team to identify potential landing page and conversion improvements.
• Prepare weekly performance briefs that communicate important findings, recommendations, and next steps without requiring the team to access advertising dashboards.

4. Manage Budgets & Drive Profitable Growth

• Oversee advertising budgets across multiple brands and make data-driven spending decisions.
• Determine when to scale, maintain, or reduce advertising spend based on performance and profitability.
• Evaluate customer acquisition costs, subscriber economics, return on advertising spend (ROAS), and other relevant performance indicators.
• Understand the relationship between advertising spend, customer acquisition, subscription economics, and overall business profitability.
• Monitor the incremental impact of increased advertising spend to ensure additional budget translates into meaningful business growth.
• Identify opportunities to improve campaign efficiency while maintaining sustainable acquisition costs.
• Ensure budget decisions are based on actual business performance rather than isolated advertising metrics.

5. Build Systems, SOPs & Operational Processes

• Create and maintain standard operating procedures (SOPs) for campaign launches, naming conventions, advertising quality assurance, and account management.
• Establish quality control processes to ensure the correct creative files, destination URLs, and campaign settings are used before launch.
• Build reliable workflows that allow multiple brands to operate efficiently without constant supervision.
• Develop real-time performance trackers that monitor the top-performing creatives across each brand.
• Maintain visibility into creative performance, strategist contributions, and editor bonuses.
• Ensure important performance milestones and new creative winners are communicated to the team promptly.
• Continuously identify operational bottlenecks and implement solutions to improve efficiency.

6. Own Tracking, Pixel & Conversions API Infrastructure

• Set up, monitor, troubleshoot, and maintain Meta Pixel and Conversions API (CAPI) integrations across all brands.
• Ensure accurate event tracking and reliable data transmission between websites and Meta advertising accounts.
• Diagnose discrepancies between advertising platform reporting and actual business performance.
• Improve Event Match Quality and maintain a target score of 8.0 or higher.
• Work with relevant technical and web teams to resolve tracking issues and maintain data accuracy.
• Ensure advertising optimization decisions are supported by reliable conversion data.

7. Build AI-Powered Tools & Automations

• Use Claude Code, APIs, and other AI-powered development tools to build internal dashboards, trackers, and automations.
• Automate repetitive advertising administration, including naming conventions, scheduling, destination URL verification, and rejection monitoring.
• Develop tools that improve operational visibility and reduce manual work across multiple brands.
• Build automated reporting systems that provide the team with timely and actionable performance insights.
• Continuously identify opportunities to use AI and automation to improve advertising operations.
• Take ownership of developing and maintaining these tools rather than relying entirely on external developers.

8. Collaborate With & Energize the Creative Team

• Work closely with Creative Strategists and Video Editors to improve creative performance across the portfolio.
• Communicate advertising insights in a simple, actionable format that helps the creative team understand what is working and what needs improvement.
• Provide timely feedback on creative tests, winning concepts, and opportunities for new iterations.
• Maintain real-time visibility into each brand's top-performing creatives.
• Celebrate new creative winners and communicate performance milestones to the team.
• Help create a performance-driven environment where everyone understands how their contributions influence business results.

Requirements

We're looking for someone who combines deep Meta advertising expertise, strong technical capabilities, and exceptional ownership.

Required Qualifications & Experience

• Extensive Meta Advertising Experience: Proven experience managing substantial Meta advertising budgets, ideally managing approximately $100K per day for a single brand.
• DTC Brand Scaling Experience: Demonstrated ability to scale brands from the early stages rather than exclusively managing established advertising accounts.
• Multi-Brand Management: Experience managing at least five brands or advertising accounts simultaneously, preferably in an agency or multi-brand environment.
• High-Risk Advertising Experience: Direct experience managing supplement, health and wellness, or similarly regulated advertising categories, including ad rejections, account restrictions, appeals, and account recovery.
• Advanced Meta Ads Knowledge: Strong understanding of campaign architecture, budget allocation, creative testing, audience strategy, optimization, and scaling.
• Technical Tracking Expertise: Hands-on experience setting up and troubleshooting Meta Pixel, Conversions API (CAPI), event tracking, and related integrations.
• Data Analysis & Performance Optimization: Ability to interpret advertising performance data, identify emerging opportunities, and make profitable budget decisions.
• AI & Automation Development: Hands-on experience building functional dashboards, trackers, and automations using Claude Code, APIs, or comparable AI-powered development tools. Candidates must be able to demonstrate actual projects.
• Process Development: Experience creating and implementing SOPs for campaign launches, advertising quality assurance, account management, and operational workflows.
• Communication Skills: Ability to translate complex advertising data into clear recommendations and communicate effectively with creative and technical teams.

Nice to Have

• Previous experience as a Creative Strategist, Performance Creative, or Video Editor.
• Experience working directly with creative teams to develop and iterate advertising concepts.
• Experience with subscription-based DTC businesses and supplement brands.
• Familiarity with multi-touch attribution, blended ROAS, and first-purchase profitability.
• Experience building internal business tools, reporting systems, and API integrations.
• Experience managing performance across a portfolio of multiple brands with different customer avatars and acquisition strategies.

Working Hours & Culture

AtlasBrands is a fast-paced, highly autonomous environment built around ownership, accountability, and execution.

We value people who can take responsibility for outcomes, solve problems independently, and consistently look for ways to improve how the business operates.

What we expect from you:

• Ownership & Accountability: You take responsibility for your results and follow through without needing constant reminders or supervision.
• Proactive Problem-Solving: You identify potential issues before they become bigger problems and take initiative to resolve them.
• High Attention to Detail: You understand that small mistakes in advertising operations can result in wasted budgets, rejected campaigns, and lost revenue.
• Analytical Thinking: You enjoy working with numbers, investigating performance trends, and finding the underlying reasons behind results.
• Systems-Oriented Mindset: You don't just complete repetitive tasks; you build processes and automations that make those tasks more efficient.
• AI-First Approach: You actively use AI and technology to improve your workflow, automate manual processes, and build practical business solutions.
• Clear & Proactive Communication: You communicate progress, issues, insights, and recommendations without waiting to be asked.
• Team-Driven Attitude: You enjoy celebrating wins, sharing insights, and helping the wider team perform better.
• High Performance Standards: You take pride in your work and consistently look for ways to improve results.

We want someone who brings both technical excellence and positive energy to the team. Someone who enjoys building systems, solving difficult problems, and helping multiple brands grow.

Why Join AtlasBrands?

• Build Across Multiple Brands: Work across a growing portfolio of DTC supplement brands rather than being limited to a single product or advertising account.
• High Ownership & Autonomy: Take direct responsibility for advertising operations and influence how the company scales its paid acquisition infrastructure.
• Work With a Performance-Driven Team: Collaborate with Creative Strategists, Editors, and other specialists who are focused on producing measurable business results.
• Build, Improve & Automate: Have the opportunity to develop internal tools, AI-powered systems, and processes that directly improve business operations.
• Make a Measurable Impact: Your work will directly influence advertising efficiency, creative performance, account stability, and the growth of our brand portfolio.
• Room to Build Something Significant: Join a growing company where strong execution, initiative, and measurable contributions make a real difference.

We're not looking for someone who simply manages ad campaigns. We're looking for someone who can own the entire Meta advertising operation, build the systems behind it, and help AtlasBrands scale with speed, precision, and profitability.