Senior Marketing Director - Dealer Management Software

Overview

About the role 

You will own global marketing strategy and execution for Aptean's Equipment Dealer Management Systems, reporting directly to the CMO. You will lead the messaging, campaigns, positioning, lead generation and lead follow up, across all the products within this segment. You will be accountable for the segment’s success, including pipeline, new logo acquisition, upsells, cross-sells, and retention. 

Key Responsibilities 

• Own global go-to-market strategy and marketing for the Aptean's Equipment Dealer Management Systems.
• Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment. 
• Own and improve web conversions, landing page content, and segment copy. 
• Deliver sales enablement and support for all GTM teams for the segment.  
• Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.  
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.  

About you 

You are a veteran B2B marketing leader. You take ownership without waiting to be assigned responsibility. You are organized and clear-headed in complexity, comfortable managing multiple workstreams, and inclined to solve challenges. You communicate clearly and influence through expertise and relationships without formal authority. 

Qualifications 

• B2B marketing experience within the technology sector. 
• Experience owning go-to-market strategy and marketing for a segment or vertical. 
• Experience with messaging, branding, campaigns and lead strategy. 
• Ability to influence cross-functional teams without formal authority. 
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention. 
• You are naturally metrics-driven and measure the success of every objective. 

To be ahead of the pack, you might have 

• Experience with DMS, Dynamics BC products and / or within agriculture or construction industry.
• Experience representing similar solutions in forums or on stage. 
• Familiarity with CRM platforms, demand planning or quality management. 
• Experience in SaaS or enterprise software. 

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations. 

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.