Senior Manager, Events & Field Marketing
Please mention DailyRemote when applying
AI Summary
Lead the event and field marketing function to drive pipeline growth and manage internal and external events from conception to execution. Partner with GTM and revenue operations teams to optimize event ROI, manage budgets, and provide leadership to the field marketing team.
WHY WE’RE LOOKING FOR YOU:
We are seeking a talented and results-driven Events & Field Marketing leader who will own the function in the AMER region and help Retool upscale our event motion. As the Sr. Manager of Events & Field Marketing, you will report to the Sr. Director of Demand Gen, and lead the charge on expanding the field marketing function at Retool while owning the pipeline generated from the events & field marketing program. The ideal candidate has experience growing the field marketing function both from a team perspective and a programming perspective, and has previously scaled the function at a fast paced organization across both internal and external events. This role requires a highly organized individual who doesn’t shy away from executive level collaboration and who thinks both strategically and tactically to reach our ideal prospect, customers and partners.
WHAT YOU’LL DO:
- Lead the event & field marketing function and manage our own internal events from conception to execution
- Manage a team of event and field marketing managers, providing career development and team building, while putting an execution model in place for repeatable success
- Be a partner to the the marketing leadership team and translate strategic direction into effective field marketing engagements that support pipeline growth
- Manage a budget and make investment decisions for the global field marketing function and be on top of ROI from those investments. Report progress at a regular cadence to stakeholders
- Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines with our ICP and key personas.
- Work hand in hand with the PMM and Content teams on messaging, talk tracks and presentations, as well as work internally to identify speakers and staff for each event
- Extend the Retool brand presence in tasteful ways for different formats like executive dinners, roadshows, product launch events, and user conferences.
- Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
- Work with our GTM and revenue operations teams to track the effectiveness of our events, ROI and lead quality, and use data to inform future decisions
THE SKILLSET YOU'LL BRING:
- 5+ years of field marketing experience with a B2B or tech startup
- 4+ years of leading the field marketing function
- 5+ years experience planning and executing hosted and sponsored events
- Strategic and cross-functional mentality with excellent attention to details and the ability to grasp the bigger picture
- Excellent project management skills, with an uncanny ability to keeping multiple work streams, partners and vendors in sync around timelines
- The ability to span events built for awareness (reaching new ICP accounts in tasteful ways) and demand (partnering with GTM teams on building and accelerating pipeline).
- Strong familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
- Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
- The ability to build strong cross-functional relationships to both GTM and product teams, as well as with our brand design teams and the rest of the marketing org
- Excellent written and verbal communication chops
- Ability to travel domestically and internationally up to 25%
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