Senior, Manager Demand Generation, Remote: Colombia - Costa Rica, Full Time

Gorilla Logic is a leading engineering partner for enterprises building the platforms that power business. For more than 20 years, we’ve helped global brands and high-growth innovators bring bold digital products to market, scale faster, and modernize with confidence. From F500 enterprises to private equity portfolio companies, we’re trusted to deliver real outcomes where speed, complexity, and quality all matter. Our work spans application modernization, new product development, platform consolidation, and sustained engineering—all accelerated by Gorilla Logic Construct™, our portfolio of reusable, delivery-tested workflows and modular AI agents that cut engineering work by 30-80% We deliver side-by-side with our clients, embedding the tools, guardrails, and patterns they keep using long after we’re gone. We don’t just deliver products—we engineer forward.

Senior Manager, Demand Generation

We're seeking a bold, data-driven Senior Manager of Demand Generation to build and scale our demand engine that delivers measurable, high-quality pipeline at scale. Reporting to the Head  of Marketing and being a key individual in the GTM organization, this individual is comfortable  owning pipeline creation goals, responsible for both the strategy and execution of integrated  campaigns, events, and ABM efforts that generate demand across the entire buyer's journey -  from awareness to closed/won. You'll work cross-functionally with sales, content, product marketing, revenue operations, and  customer marketing to ensure our demand engine is tuned for efficiency, precision, and  velocity.

This role is equal parts architect and builder: you know how to set strategy, but you love rolling  up your sleeves to execute, iterate, and optimize. You're passionate about team development,  but equally obsessed with hitting the number.

Pipeline & Revenue Ownership

• Own the new business pipeline target and serve as the marketing team's key  stakeholder in revenue growth.
• Build and execute a full-funnel demand gen strategy that drives ICP-fit leads  that convert to opportunities-and close.
• Define, measure, and continuously improve marketing's contribution to pipeline, with clear attribution and ROI.

Campaign Strategy & Execution

• Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays.
• Leverage customer stories, insights, and feedback to fuel demand generation  campaigns, improve messaging resonance, and accelerate both acquisition and  retention.
• Establish joint accountability with sales for conversion rates, opportunity quality, and  pipeline acceleration.
  

ABX & Events

• Design, launch, and scale ABM/ABX programs tailored to high-priority segments and  strategic accounts
• Support sales-driven plays with 1:1, 1:Few, and 1:Many ABM campaigns that align with  ICPs and buyer personas.
• Partner with Marketing Operations to build precise audiences, lists, and segments based on firmographic, technographic, and intent data.Leverage leading ABM/ABX platforms (ZoomInfo, 6sense, Demandbase, etc.) to improve  account prioritization, intent detection, and sales activation.
• Collaborate with sales and marketing to deliver high-impact field events, executive  roundtables, and industry conferences that accelerate pipeline creation and deepen  strategic relationships.

Support Gorilla Logic’s AI-Driven Demand Generation Transformation

• Champion AI adoption to redesign the demand generation strategy from the ground up, leveraging AI for targeting, creative development, channel optimization, lead scoring,  predictive forecasting, and buyer journey orchestration.
• Operationalize AI across every stage of the demand engine, including predictive  audience segmentation, AI-assisted content personalization, intelligent spend  optimization, automated experimentation, and AI-driven ABM, with measurable goals  tied to efficiency, conversion, and pipeline velocity.

Analytics & Optimization

• Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline.
• Use data to diagnose gaps, run experiments, and drive continuous optimization across  all channels.
• Own and optimize our paid acquisition efforts across key platforms, including LinkedIn  Ads, Google Ads (Search, Display), and etc. Continuously explore and test new, relevant  channels to expand our reach.
• Leverage Salesforce extensively for lead management, campaign tracking, and reporting on key performance indicators (KPIs) such as MQLs, SQLs, pipeline generated, and  customer acquisition cost (CAC).
• Collaborate closely with marketing operations to enhance automation workflows,  attribution models, and lead management systems that ensure seamless sales handoffs and provide accurate, actionable ROI insights.

What You Bring

• 5+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior  leadership role owning pipeline targets.
• Proven track record of delivering measurable, scalable growth through integrated  marketing campaigns.
• Deep experience partnering closely with sales; a shared sense of revenue accountability is a must.
• Strong command of campaign strategy, ABM, marketing automation (HubSpot or  Marketo), intent data, and modern go-to-market tech stacks.
• Strategic thinker with bias for action: you think big, act fast, and learn quickly. Inspirational team leader who can coach, challenge, and grow a team.
• Experience selling to technical audiences & buyers is a plus
• Experience in professional services (Non-SaaS or product-led)