Selworthy - GTM Lead

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:

Our client is a U.S.-based growth and revenue operations agency specializing in HubSpot implementations, inbound marketing, paid advertising, outbound prospecting, and business automation. The company works with businesses across multiple industries, helping them attract qualified prospects, improve sales processes, and build scalable revenue systems through integrated marketing and technology solutions.

✍ Short Description:

We are looking for a Go-to-Market Lead to drive business growth by developing and executing lead generation and prospect acquisition initiatives. This role will focus primarily on identifying new business opportunities, attracting qualified prospects, and building a consistent pipeline of potential customers through digital acquisition, outbound prospecting, and data-driven marketing initiatives. The ideal candidate will combine performance marketing knowledge with hands-on sales development and demand generation experience to turn acquisition efforts into measurable business opportunities. Additionally, this position will provide occasional support with HubSpot CRM workflows and implementation-related tasks to help maintain efficient lead management processes.

🌎 Location: 100% Remote (LATAM only)

🗣 Language Requirements: Advanced English (C1+)

⏰ Schedule: Full-time, aligned with EST

😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Develop and execute go-to-market initiatives focused on generating new business opportunities and attracting qualified leads.

• Identify, research, and engage potential prospects through outbound prospecting, targeted campaigns, and digital acquisition channels.

• Build and optimize lead generation strategies to increase prospect volume, improve lead quality, and generate qualified sales opportunities.

• Manage and optimize prospecting workflows using tools such as Apollo and HubSpot to support outreach, follow-ups, and lead management.

• Monitor acquisition performance and lead generation metrics, including conversion rates, cost per lead, customer acquisition cost, and pipeline contribution.

• Connect marketing acquisition data with CRM activities to improve lead tracking, qualification, and visibility throughout the sales funnel.

• Provide occasional support with HubSpot CRM configuration, workflow adjustments, and implementation-related tasks to improve internal processes.

💡 Qualifications:

• Proven experience in demand generation, lead generation, performance marketing, or go-to-market execution, with a strong focus on generating qualified business opportunities.

• Hands-on experience developing and managing lead acquisition strategies across paid media, outbound prospecting, and other digital marketing channels.

• Experience with Google Ads, Meta Ads, and campaign optimization, including performance tracking and conversion measurement.

• Working knowledge of HubSpot CRM, including lead management, automated workflows, lead scoring, and marketing-to-sales data connections.

• Experience with prospecting and automation tools such as Apollo, Zapier, and other CRM-connected platforms.

• Strong understanding of acquisition metrics, including CPL, CAC, CTR, conversion rates, and pipeline performance.

• Ability to use campaign data and CRM insights to improve prospect quality and support sales growth.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.