Sales Manager_Onshore Canada

Bayswater Education is a vibrant network of global educational centres dedicated for over 75 years to educating and inspiring people through life-changing educational experiences. With a global network of education centres across the UK, Canada, Europe and South Africa, we offer a diverse range of language, professional and experiential study-abroad programmes.

We’re passionate about growing communities of global thinkers and explorers, at home and abroad – whatever their story. We're not just reimagining education; we're helping transform it. Our mission is to provide young people, locally and globally, with life-changing experiences and opportunities to broaden their horizons, develop new skills and cultivate a social conscience.  

The Opportunity: 

We are looking for an driven, commercially minded and relationship-focused Regional Sales Manager – Onshore Canada to grow Bayswater’s presence and student recruitment across the Canadian market, across our three centres in Toronto, Vancouver and Calgary. The role will focus particularly on our partners already in Canada, developing and strengthening our network of education agents and other strategic partnerships. 

This is a hands-on sales and business development role, combining agent relationship management, new partner acquisition, onshore student recruitment, market development and commercial performance. The successful candidate will be a key link between our Sales Team, Canadian schools, Agents, Admissions, Marketing and the wider Global team.

Key responsibilities: 

Sales & Business Development 

• Develop and deliver the onshore business development strategy for Canada, supporting recruitment across Toronto, Vancouver and Calgary. 

• Delivery of sales targets across Canada for onshore partners.  

• Support Bayswater’s onshore partners with their enquires and ensure prompt responses and support. 

• Identify, develop and convert new business opportunities with education agents, recruitment partners, schools, colleges, universities, community organisations and other relevant partners. 
• Build and maintain strong, long-term relationships with existing education agents and partners, with a focus on increasing student referrals and revenue.
  
• Identify opportunities to recruit international students already living or studying in Canada. 
• Develop new local partnerships and referral channels to increase Bayswater's visibility and student recruitment. 
• Conduct regular partner visits, meetings, presentations and business reviews across Canada. 
• Support the onboarding, training and development of new and existing agents and partners. 
• Represent Bayswater at relevant onshore education fairs, conferences, networking events and recruitment activities. 
• Work closely with the three Canadian centres to identify local opportunities and maximise conversion of leads and referrals. 
• Maintain an active sales pipeline and provide regular updates on business development activity, opportunities and forecasts. 
• Monitor competitor activity and market trends and provide market intelligence to support the wider Canadian strategy. 
  

Marketing & Partner Support 

• Work with Marketing to develop targeted campaigns and initiatives that support Canadian onshore recruitment. 
• Develop joint marketing and promotional opportunities with key partners. 
• Deliver agent training, webinars and product presentations to increase partner knowledge and engagement. 
• Support agent familiarisation visits and other partner engagement activities. 
• Ensure partners have the information, tools and support needed to effectively promote Bayswater. 

Qualifications & Experience:

• Bachelor's degree or equivalent experience. 

• Excellent written and verbal English communication skills. 
• Strong knowledge of the Canadian international education market. 
• Experience in a similar sales, business development or student recruitment role. 

• Experience within the international education, EFL, study travel or related sector. 

• Proven track record in B2B sales, business development and/or international student recruitment. 

• Strong education agent and partner relationship management experience. 

• Existing contacts and knowledge of the Canadian education market would be highly desirable. 

• Highly commercial, target-oriented and results-driven. 

• Excellent communication, negotiation and presentation skills. 

• Strong networking and relationship-building abilities. 

• Self-motivated, proactive and able to work independently. 

• Excellent organisational and time management skills. 

• Strong CRM and pipeline management skills. 

• Willingness to travel regularly within Canada and occasionally internationally. 

What we offer: 

• Competitive remuneration package based on qualifications & experience. 

• Opportunities for career growth within a global organization. 

• Travel opportunities within Canada (if applicable). 

• Access to our wide portfolio of courses offered for free or on discounted rates. 

• People centric, inclusive culture with regular wellbeing and social activities. 

• Extra days off based on the length of service. 

• “Doing good” day – 1 paid day off per year for volunteering activities. 

• Regular online networking and cross-departmental meetings with the Bayswater team globally.
  
  

Bayswater is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Our initiatives and strategies are dedicated to develop, attract and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, disability status or any other dimension of diversity. We are committed to equal employment opportunity

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