Sales Development Representative

About the role

At Everway, our sales development team helps build a healthy pipeline by identifying potential customers, qualifying interest, and setting up the sales team for productive conversations.

As a Sales Development Representative, you will research prospects, make outbound calls, respond to inbound marketing leads, and qualify Marketing Qualified Leads into Sales Qualified Leads using agreed processes. You will use the CRM to track activity, maintain accurate records, and help the sales team understand which prospects are ready for follow-up.

Main Responsibilities 

In this role, you will:

• Make outbound calls and send emails to qualified leads to help book appointments for the sales team.
• Carry out prospecting activity, including cold calls, email outreach, and social selling activity.
• Research school districts within an assigned territory to identify new business and expansion opportunities, understand their unique needs and challenges, and determine how Everway's solutions can support their goals.
• Partner closely with assigned Account Managers and Account Executives to identify and prioritize target districts, develop strategic outreach plans, and generate qualified sales opportunities within the territory.
• Collaborate with Marketing to follow up on leads generated through conferences, webinars, and other marketing initiatives, engaging prospective customers and identifying opportunities for further sales conversations
• Qualify outbound prospects to understand their needs and readiness to buy.
• Explain Everway products clearly to inbound marketing leads and outbound prospects.
• Support sales presentations over the phone, online, or in person where needed.
• Research prospects and maintain an accurate database of contacts.
• Use the CRM to track, assign, and qualify leads.
• Update internal records and systems accurately.
• Produce reports as needed to track meetings booked, leads generated, and pipeline activity.

Essential Criteria 

• 1+ year of relevant sales experience, such as cold calling, lead nurturing, or lead qualification, and/or experience working in a K–12 classroom, school, or district administrative setting. .
• Experience working towards sales targets or similar activity goals.
• Able to communicate clearly with prospects and internal teams.
• Comfortable using Google Workspace or Microsoft Office, including Sheets or Excel.
• Able to follow a structured sales process and keep accurate records.
• Comfortable making outbound calls and engaging with prospective customers.

Desirable Criteria 

• Experience with outbound and inbound sales processes, including MQL-to-SQL conversion.
• Experience using CRM systems or sales enablement platforms.
• Experience delivering online product demonstrations.
• Understanding of educational technology products or education customers.

Please note: applications may close early due to high demand, so early submission is encouraged.