Regional Marketing Manager (Contract Talent)

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Salesforce Marketing Cloud Developer (Contract Talent) to join the Marketing department.

The Regional Marketing Manager reports to the Senior Manager, Regional Marketing and owns the development, execution, and performance of marketing strategies, programs, and local partnerships within assigned markets. This role serves as the primary marketing point of contact for branch staff and field leadership and maintains deep knowledge of local business priorities, market conditions, competitors, leadership preferences, and historical programming.

The Regional Marketing Manager translates local business needs and specialized audience opportunities into proactive market plans and end-to-end marketing programs. The role develops program strategies and briefs, manages local partnerships and approved budgets, coordinates cross-functional contributors, and measures results to drive awareness, engagement, demand, and revenue growth.

What You'll Do

Local Market Strategy & Growth Planning

• Own annual and quarterly marketing strategy and growth plans for assigned markets.
• Identify local business opportunities, specialized audience needs, competitive threats, market trends, and growth priorities.
• Use business performance, customer and candidate insights, competitive intelligence, and historical program results to develop market-specific recommendations.
• Translate business priorities into actionable local campaigns, programs, partnerships, and investment recommendations.
• Develop business cases and briefs that define objectives, target audiences, approach, requirements, budget, timing, and success measures.
• Balance proactive market planning with responsive business needs in accordance with established market tiers and portfolio priorities.

Field Relationships & Market Intelligence

• Serve as the primary marketing point of contact for branch staff and field leadership within assigned markets.
• Build trusted relationships and provide practical marketing consultation grounded in local business needs and enterprise priorities.
• Maintain deep understanding of local leadership preferences, customer and candidate dynamics, competitor activity, market conditions, and historical programming.
• Gather, synthesize, and share market intelligence and business insights with Regional Marketing leadership and cross-functional partners.
• Prioritize incoming requests and opportunities based on business value, strategic fit, market potential, capacity, and measurability.
• Communicate market plans, decisions, expectations, progress, and results to local stakeholders.

Local Programs & Partnerships

• Develop and execute local marketing programs end to end, from opportunity identification and strategy through delivery, stakeholder communication, and performance review.
• Own local partnership identification, evaluation, relationship management, program development, delivery, renewal recommendations, and performance.
• Manage program strategies, briefs, budgets, timelines, deliverables, risks, and cross-functional requirements.
• Identify when events are the appropriate marketing tactic and engage the Events team to develop and execute the event strategy and delivery plan.
• Coordinate Content Marketing, Brand Design Studio, Performance Marketing, Communications, Partnerships, Analytics, and other contributors required to deliver approved programs.
• Ensure local programs and partnerships align with Robert Half brand standards, specialized audience priorities, and broader Marketing plans.
• Manage approved local program and partnership budgets and recommend future investment, refinement, expansion, or discontinuation.

Measurement & Optimization

• Define program and partnership success measures before launch in partnership with Operations & Measurement and other data owners.
• Monitor program delivery, spending, engagement, field follow-up, and available business outcomes.
• Analyze results, identify implications, and recommend continue, change, expand, or stop decisions.
• Share lessons learned, repeatable practices, and market insights with Regional Marketing leadership and peers.

What You'll Need

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 6+ years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing roles.
• Experience developing and executing market-level strategies and programs tied to business or revenue goals.
• Experience serving as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders.
• Experience delivering local marketing programs from opportunity identification through execution and measurement.
• Experience identifying, managing, and measuring local partnerships or sponsorships.
• Experience developing briefs, budgets, timelines, stakeholder plans, and success measures.
• Experience coordinating content, creative, events, media, communications, analytics, and other marketing contributors.
• Professional services, staffing, consulting, technology, or complex multi-location business experience preferred.

Competencies/Abilities

• Local and regional marketing strategy.
• Market planning and opportunity identification.
• Business and revenue acumen.
• Field relationship management and consultation.
• Market intelligence and competitive analysis.
• End-to-end program development and execution.
• Local partnership management.
• Program briefing and cross-functional coordination.
• Budget management and investment recommendations.
• Prioritization, measurement, and optimization.

Interpersonal Skills

• Strong relationship-building and consultative skills.
• Ability to establish credibility with branch staff and field leadership.
• Ability to influence without authority.
• Strong written, verbal, presentation, and facilitation skills.
• Ability to translate business needs into clear marketing recommendations.
• Sound judgment, organization, and ability to manage competing priorities.

Minimum Required Technical Skills

• Marketing planning, project management, and workflow platforms.
• CRM, marketing analytics, and reporting tools.
• Budget tracking and financial management tools.
• Microsoft Office Suite and Copilot.
• Ability to use AI-enabled tools for market research, insight synthesis, planning, program development, and reporting.
• Working knowledge of digital, social, email, paid media, content, event, and marketing automation channels.

The typical hourly pay rate for this position is shown below and is negotiable depending upon experience and location.

Benefits are available to contract/temporary professionals, including medical, vision, and dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.