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Develop and execute multi-year partner marketing strategies and GTM roadmaps to drive product adoption across global channels. Manage cross-functional alignment with Product, Legal, and Brand teams while creating scalable toolkits and enablement resources for field teams.
Senior Product Marketing Manager, Retail & Experiential Innovation
Role Overview
Our client's Partner Marketing Center of Excellence helps OEM, carrier, and retail partners around the world drive Gemini and Android adoption. The team builds the scalable GTM playbooks, toolkits, retail experiences, and AI-powered tools that partners and field teams use to win at scale.
The Senior Product Marketing Manager will work across Product, Marketing, GTM/BD, Legal, and creative agencies to enable our global partner channel.
Minimum Qualifications
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys.
Preferred Qualifications
- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
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