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You will own the product lifecycle from customer discovery and feedback to shipping features with the engineering team. You will define success metrics and collaborate closely with stakeholders to ensure product launches are successful.
Location: Remote (US or Canada).
Employment Type: Full-time
We're hiring a Product Manager to own product work across Reacher. Reacher is an AI-powered TikTok Shop affiliate platform used by thousands of brands. We build Pro software for creator discovery, outreach, and affiliate CRM; Reacher Plus, our AI-native managed agency; and the Creator Network app. You'll talk to customers, turn what you hear into a clear plan, and ship with engineering. You'll report to Yuyin, our Head of Product. This is a hands-on role at a small company, so you will write the specs and stay close to the work until it ships.
Talk to brands, agencies, and creators to understand what is working and what is getting in their way
Turn customer feedback into a clear product plan and a backlog the team can actually ship
Write tight specs and work with engineering to get features into production
Own products end to end across Pro, Reacher Plus, and the Creator app, as priorities require
Define success with simple metrics and use them to decide what to build next
Work closely with Yuyin, engineering, and go-to-market so launches land cleanly
Experience as a product manager at a startup or growth-stage company, ideally in B2B software
You've taken features from a customer conversation to a shipped product
You write clearly and can explain tradeoffs without extra process
Comfort talking to customers and pushing back when a request is the wrong problem to solve
Comfort working fast in a startup and doing the work yourself
Familiarity with TikTok Shop, social commerce, or creator marketing
Experience with AI or automation products
You've worked closely with design and engineering on a small team
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