Product Experience Manager

Company description

 

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

 

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

 

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

 

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

 

Ready to join us?

Overview

The Product Experience Manager is responsible for driving successful adoption and effective use of the Captiv8 platform across assigned user groups and customer teams. Acting as a trusted platform advisor, this role partners with Captiv8 users to provide platform expertise, best practices, training, and workflow guidance that enables teams to confidently leverage Captiv8 in their day-to-day operations.

 

This role focuses on helping Captiv8 users maximize platform value through education, adoption, and continuous enablement while serving as the bridge between users and Captiv8 Product, Support, and Engineering teams.

Responsibilities

Product Experience & Enablement

• Guide Captiv8 users through successful platform onboarding and adoption.
• Develop adoption plans based on user needs, business objectives, and operational workflows.
• Drive utilization of platform features and newly released functionality.
• Identify opportunities to improve Product Experience and operational maturity.
• Monitor adoption trends and recommend strategies to increase engagement.

Platform Consulting

• Serve as the primary platform advisor for assigned Captiv8 users and customer teams.
• Recommend best practices for platform configuration and workflows.
• Help users translate business requirements into platform solutions.
• Consult on platform capabilities, limitations, and recommended approaches.
• Provide guidance on platform governance and operational processes.

Training & Education

• Deliver role-based platform training.
• Facilitate onboarding sessions and office hours.
• Create and maintain enablement resources.
• Support train-the-trainer programs.
• Reinforce product knowledge following new releases.

Product Enablement

• Prepare users for upcoming product releases.
• Communicate new functionality and business value.
• Share release notes and product updates.
• Collect adoption feedback following launches.
• Help users understand how new features fit into existing workflows.

Platform Advocacy

• Gather platform feedback from Captiv8 users.
• Identify recurring adoption challenges.
• Document feature requests and business use cases.
• Advocate for improvements that increase customer value.
• Partner with Product to prioritize adoption opportunities.

Success Measures

Success in this role is measured by:

Adoption

• Active platform usage
• Feature adoption
• User engagement
• Training completion
• Adoption growth

Enablement

• Office hour attendance
• Knowledge assessment completion
• Time to platform proficiency
• Training satisfaction

Operational Excellence

• Reduction in recurring platform questions
• Increased self-service adoption
• Platform maturity improvements
• Reduced support dependency

Partnership

• Agency satisfaction
• Quality of platform guidance
• Cross-functional collaboration
• Product feedback quality

Qualifications

Required

• 4–7 years in SaaS, Product Enablement, Customer Success, Professional Services, or Product Operations.
• Experience delivering software onboarding or enablement.
• Strong presentation and facilitation skills.
• Excellent written and verbal communication.
• Ability to simplify complex technical concepts.
• Strong consultative problem-solving skills.
• Experience working with cross-functional teams.

Preferred

• Experience with influencer marketing, MarTech, AdTech, or SaaS platforms.
• Experience working with enterprise organizations.
• Knowledge of platform implementation best practices.
• Familiarity with CRM or project management platforms (Salesforce, Jira, Monday.com, Zendesk, etc.).

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines.

 

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Compensation Range: USD $88,540.00 - USD $121,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.