Product & Customer Marketing Manager

About the Role

Reporting to the Director of Marketing, the Product & Customer Marketing Manager owns the product story the market sees — and, increasingly, the story the AI answer engines see. Agility's positioning is “AI-native intelligence working across the all-in-one, enterprise-grade PR platform,” and this role is its steward: you build out the narrative of agentic orchestration and enterprise-grade credibility, and you make that story visible where buyers now look, including in LLM-generated answers.

This is a translation role at its core. You turn product features into product marketing language that speaks to customer pain points and objectives, and you map our feature set against the strategic needs of each of our personas across our three customer segments — Enterprise & Government, In-house PR Teams, and PR Agencies. If a capability ships and the market can't feel why it matters, that is the problem you exist to solve.

The cadence is demanding by design: a new agentic capability ships roughly every 60 days. You own each launch end to end — positioning, launch content, and readiness — working directly with our Head of Product on what's coming, our Director of Communications & Content on announcements, and design and web on collateral and digital assets. Every launch should compound the same story, not land as an isolated feature announcement. You translate every product and engineering update into product collateral — one-pagers, blog content, sales decks, and comparison materials — that feeds the sales enablement program our Head of Sales Enablement runs.

You also run our customer advocacy engine: the G2 and review program — including driving reviews that name our features, because named-feature mentions are what buyers and AI engines index — and the case-study machine, with a key mandate to produce as many enterprise case studies as possible, built on named capabilities and real metrics.

Finally, you own the customer-side intelligence of our cross-sell and upsell motion — roughly 10–15% of marketing effort — mapping whitespace in the customer base and defining what we offer to whom, while the Associate Director, Demand Generation runs the campaign machinery.

What Success Looks Like

• Product launches ship on the 60-day cadence, each one visibly compounding the agentic orchestration narrative rather than landing as an isolated announcement.

• Enterprise case studies are produced at volume — the machine targets 8–12 per year — with named features and real metrics.

• G2 review velocity and named-feature mention rates climb, and comparison assets are current and used by sales.

• Product collateral — one-pagers, blog content, sales decks, and comparison assets — is current within days of each release, feeding the sales enablement program, and sales says so.

• The cross-sell whitespace map exists, is maintained, and drives measurable expansion pipeline through demand generation campaigns.

• Persona-to-feature mapping is documented and actively shapes campaign and content priorities.

What You'll Do

Positioning & Narrative

• Steward Agility's positioning and build out the agentic orchestration story across every asset you touch.

• Map the feature set against the strategic needs of each persona and segment, and keep the mapping current.

• Work with our AI-visibility program to make the product story legible to LLMs: structured, specific, and consistently named.

• Contribute content regularly to the blog to recap new features and connect them to the compounding narrative.

Launch Management

• Own the end-to-end launch process for the 60-day release cadence: positioning, naming discipline, launch content, and internal readiness.

• Collaborate with the Director of Communications & Content on launch announcements, and with design and web on product collateral and digital assets.

• Partner with the Head of Product on roadmap visibility; pull what you need rather than waiting for briefs.

• Create the webinar content for each launch and run the launch webinars yourself — client-facing and prospect-facing — with field marketing providing event production, registration, and promotion.

• Make each launch a proof point in a compounding story.

Customer Advocacy & Reviews

• Run the G2 and review program: solicitation strategy, review velocity, and named-feature mention rates.

• Run the case-study machine with an enterprise emphasis: sourcing, interviewing, drafting, and approvals — every case built on named capabilities and metrics.

• Coordinate review solicitation moments with field marketing at events.

Product Collateral & Cross-Sell

• Translate every product and engineering update into one-pagers, blog content, sales decks, and comparison assets — product collateral that feeds the sales enablement program owned by the Head of Sales Enablement.

• Own the cross-sell whitespace map: which products fit which accounts and personas, and why.

• Partner with the Associate Director, Demand Generation, who runs the cross-sell campaign machinery on your map.

What You'll Bring

• B2B SaaS product marketing experience, ideally spanning both product and customer marketing.

• Demonstrated translation skill: examples of features you turned into value narratives, collateral that changed deals, and positioning that moved numbers.

• Case-study production experience — sourcing through approval — with published examples that include named capabilities and metrics.

• Experience running review programs (G2 or equivalent) an asset; product collateral production (one-pagers, launch decks, blog content, comparison assets) required.

• Confident live presenter: you have built and delivered product webinars to customers and prospects, and you are credible on camera explaining what shipped and why it matters.

• The proactive pull of a strong PMM: you go get roadmap clarity, customer stories, and competitive intel rather than waiting for briefs.

• Analytical habits: you track launch performance, review metrics, and content engagement, and you iterate.

• Fluency in — or fast fluency toward — the PR and communications market and its buyer personas.

Why You'll Love it Here

• Fully remote work environment

• Collaborative culture – and key tools enabling it

• Competitive compensation package

• Health, Dental & Vision benefits

• RRSP matching

• Life Insurance

• Employee Assistance Program (EAP)

• Career Development & Progression opportunities

• Paid Vacation, Personal Days and Sick days

• Flex Fridays in Summer, Week off between Christmas and New Years'

• No Internal Meetings Fridays

The base salary range for this role is C$100,000–C$128,000 annually, plus a 15% target bonus. Final compensation will reflect the successful candidate's experience, skills, and internal equity.

This is a new position.

AI Usage

We use technology to make hiring smarter, faster, and more personal, never less human. Artificial intelligence (AI) tools help us manage applications efficiently and highlight qualifications that align with each role, allowing our recruiters to focus more on meaningful conversations with candidates. AI does not make hiring decisions at Agility. Every decision is made by people, our hiring managers and recruitment professionals, who are trained to apply sound judgment and equitable practices at every stage. We believe technology exists to amplify human insight, not replace it. That belief shapes how we build relationships, tell stories, and grow our teams.

At Agility, we strive every day to build a more inclusive work environment and introduce tools that enable it. We strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.

Even if you find yourself not checking all the boxes of our listed requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and other potential role matches open now or in the future.