Paid Social Account Manager

About the role

This is not a button pushing media buying role. This is a growth leadership role.

As a Paid Social Account Manager at Homestead, you are the strategic owner of performance for a curated portfolio of premium direct-to-consumer brands. You operate as the primary growth partner to founders and executive teams, accountable for scaling revenue, protecting profitability, and identifying the next ceiling before it’s hit.

You will lead strategy with confidence, make decisions rooted in data and financial modeling, and drive execution across paid social, creative systems, landing page optimization, and offer testing.

You will work with vetted high-growth brands and established market leaders who take performance seriously and expect strategic leadership in return. This role is designed for someone who sees themselves as a business operator within paid media, not a channel only executor.

Responsibilities

Strategic Growth Leadership

• Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
• Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
• Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
• Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
• Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
• Make decisive, data-backed recommendations that balance growth velocity with financial risk management

You are accountable for outcomes, not activity.

Client Authority & Relationship Leadership

• Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
• Operate with confidence in high-pressure environments, delivering clear recommendations
• Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots
• Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams
• Build long-term trusted advisor relationships that drive retention and account expansion
• Preempt concerns through proactive communication and systems-level thinking

Clients should view you as their strategic paid growth lead, not their media buyer.

Advanced Paid Media & Funnel Expertise

• Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts
• Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks
• Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics
• Continuously refine creative testing velocity and performance feedback loops
• Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them

You think in systems: revenue, retention, LTV, CAC, and scale capacity.

Team & Agency Leadership

• Provide strategic direction and feedback to junior team members
• Contribute to onboarding and scaling new clients from zero to sustainable growth
• Support new business audits and pitches as a strategic representative of the agency
• Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking

Qualifications

• Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
• Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
• Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
• Demonstrated success onboarding and scaling brands from launch through advanced growth stages
• Track record of client retention and expansion across diverse verticals
• Ability to operate independently while exercising strong judgment on escalation
• Experience mentoring or training junior team members
• Exceptional written and verbal communication skills with executive presence

Ten Great Reasons to Work at Verndale

1. We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.
2. We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.
3. We foster a culture that enables every person in the organization to do the best work of their career.
4. We offer regular training and professional development to move careers forward.
5. Client and employee satisfaction are our two most important business metrics.
6. We celebrate and champion diversity, equity, and inclusion.
7. We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
8. We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs. 
9. We support a healthy work/life balance.
10. We are fully remote enabled and embrace the evolving definition of the workplace

Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Note on Application Responses
We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.

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