Paid Search Specialist

 Published 4 days ago
    
 United States
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A day in the life: 

  • The Paid Search Specialist is responsible for creating Paid Search campaigns using Google Ads, managing client budgets, and assisting in account analysis & reporting. This role will work closely with Strategists and Account Managers to collaborate on all campaigns and strategies within the Google Ads suite. The Paid Search Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills.

Responsibilities:

  • Manage or support in managing paid search campaigns across various industries
  • Make daily optimizations and pacing adjustments to campaigns
  • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
  • Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
  • Keep up your education on industry topics
  • Participate in the hiring process ensuring the best resources are selected for the team
  • Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
  • Improve upon paid media processes and innovation of new strategies and techniques
  • Vendor management for new channels and support channels
  • Work toward developing into a strategist or account manager

Requirements:

  • Ideally 1-2 years of digital marketing; Agency experience a plus
  • Minimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
  • Strong Excel skills with clear understanding of advanced Excel features
  • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
  • Detail-oriented and organized with strong note taking acumen
  • Strong enthusiasm, passion, creativity and commitment to paid media and client work
  • Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs)

  • $9.5k team-member EBITDA
  • Maintain below 10% Client Churn Rate
  • 6-8 Accounts

   Most Important Things (MITs)

  • Excellence in channel production and account performance
  • Cross-channel collaboration
  • Internal communication

Benefits & Perks:

  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching 
  • Unlimited Time Off available on day one
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • Employee Assistance Program (EAP)
  • 13 observed national holidays + 2 mental health recharge days per year
  • 2 Free Employee Assistance Programs
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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